Suttons vs Yates:Which is more popular by branded search?
In August 2026, Yates had more branded searches than Suttons among seeds brands worldwide. Yates was estimated to have 40.5K branded searches compared to Suttons’ 9.9K, and held a 32.6% Share of Search versus Suttons’ 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Suttons or Yates?
Compare the seeds brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yates, Suttons. The figures are in the table below the chart.
View monthly share of search table
| Month | Thompson & Morgan | Yates | Kings Seeds | Suttons | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 41.1% | 12.3% | 6.7% | 5.5% | 0.73% |
| Nov 2025 | 33.7% | 41.2% | 12.3% | 6.7% | 5.5% | 0.6% |
| Dec 2025 | 36.6% | 36.6% | 11% | 9% | 6% | 0.8% |
| Jan 2026 | 34.2% | 28% | 12.5% | 18.7% | 5.6% | 0.9% |
| Feb 2026 | 47.2% | 21.1% | 9.4% | 17.3% | 4.2% | 0.83% |
| Mar 2026 | 59.3% | 14.5% | 6.5% | 14.5% | 4.4% | 0.7% |
| Apr 2026 | 60.2% | 18.1% | 5.4% | 12.1% | 3.6% | 0.58% |
| May 2026 | 59.1% | 21.8% | 4.4% | 9.7% | 4.4% | 0.7% |
| Jun 2026 | 52.1% | 28.5% | 7% | 7% | 4.7% | 0.76% |
| Jul 2026 | 40.7% | 40.7% | 8.1% | 5.4% | 4.4% | 0.59% |
| Aug 2026 | 39.8% | 32.6% | 14.6% | 8% | 4.3% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
How has the Suttons and Yates comparison changed over the last 12 months?
3 findings
- Yates was ahead of Suttons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide moved from 6.7% to 8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide moved from 41.1% to 32.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for seeds brands worldwide in August 2026?
2 changes
In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.
In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 40.7% to 32.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Suttons’ and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.