Johnsons vs Thompson & Morgan:Which is more popular by branded search?
In August 2026, Thompson & Morgan had more branded searches than Johnsons among seeds brands worldwide. Thompson & Morgan was estimated to have 99K branded searches compared to Johnsons’ 880, and held a 57% Share of Search versus Johnsons’ 0.51%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Johnsons or Thompson & Morgan?
Compare the seeds brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson & Morgan, Johnsons. The figures are in the table below the chart.
View monthly share of search table
| Month | Thompson & Morgan | Yates | Kings Seeds | Suttons | Mr Fothergill's | Johnsons |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 30.8% | 9.2% | 5% | 4.1% | 0.55% |
| Nov 2025 | 50.4% | 30.8% | 9.2% | 5% | 4.1% | 0.45% |
| Dec 2025 | 53.6% | 26.8% | 8% | 6.6% | 4.4% | 0.58% |
| Jan 2026 | 51% | 20.9% | 9.3% | 14% | 4.2% | 0.67% |
| Feb 2026 | 64.1% | 14.3% | 6.4% | 11.7% | 2.9% | 0.56% |
| Mar 2026 | 74.5% | 9.1% | 4.1% | 9.1% | 2.7% | 0.44% |
| Apr 2026 | 75.2% | 11.3% | 3.4% | 7.5% | 2.3% | 0.36% |
| May 2026 | 74.3% | 13.7% | 2.7% | 6.1% | 2.7% | 0.44% |
| Jun 2026 | 68.5% | 18.7% | 4.6% | 4.6% | 3.1% | 0.5% |
| Jul 2026 | 57.9% | 28.9% | 5.8% | 3.9% | 3.2% | 0.42% |
| Aug 2026 | 57% | 23.3% | 10.4% | 5.7% | 3.1% | 0.51% |
| Sep 2026 | — | — | — | — | — | — |
How has the Johnsons and Thompson & Morgan comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Johnsons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Johnsons’ estimated Share of Search among seeds brands worldwide moved from 0.55% to 0.51%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide moved from 50.3% to 57%, and its estimated monthly branded searches moved from 81K to 99K.
How did search popularity change for seeds brands worldwide in August 2026?
1 change
In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 57.9% to 57%.
How each brand is measured
Brandwave collects information about searches that people make online using Johnsons’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Johnsons
1 branded search term
- johnsons seeds
Thompson & Morgan
2 branded search terms
- thompson and morgan
- thompson morgan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.