Mr Fothergill's vs Thompson & Morgan:Which is more popular by branded search?

Name: Mr Fothergill's vs Thompson & Morgan: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Thompson & Morgan had more branded searches than Mr Fothergill's among seeds brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Mr Fothergill's’ 5.4K, and held a 39.8% Share of Search versus Mr Fothergill's’ 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among seeds brands worldwide in August 2026Which is more popular in search, Mr Fothergill's or Thompson & Morgan?

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Which is more popular in search, Mr Fothergill's or Thompson & Morgan?

Compare the seeds brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mr Fothergill's and Thompson & Morgan among seeds brands worldwide, by month

Month	Thompson & Morgan	Yates	Kings Seeds	Suttons	Mr Fothergill's	Johnsons
Oct 2025	33.6%	41.1%	12.3%	6.7%	5.5%	0.73%
Nov 2025	33.7%	41.2%	12.3%	6.7%	5.5%	0.6%
Dec 2025	36.6%	36.6%	11%	9%	6%	0.8%
Jan 2026	34.2%	28%	12.5%	18.7%	5.6%	0.9%
Feb 2026	47.2%	21.1%	9.4%	17.3%	4.2%	0.83%
Mar 2026	59.3%	14.5%	6.5%	14.5%	4.4%	0.7%
Apr 2026	60.2%	18.1%	5.4%	12.1%	3.6%	0.58%
May 2026	59.1%	21.8%	4.4%	9.7%	4.4%	0.7%
Jun 2026	52.1%	28.5%	7%	7%	4.7%	0.76%
Jul 2026	40.7%	40.7%	8.1%	5.4%	4.4%	0.59%
Aug 2026	39.8%	32.6%	14.6%	8%	4.3%	0.71%
Sep 2026	—	—	—	—	—	—

How has the Mr Fothergill's and Thompson & Morgan comparison changed over the last 12 months?

3 findings

Thompson & Morgan was ahead of Mr Fothergill's in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Mr Fothergill's’ estimated Share of Search among seeds brands worldwide moved from 5.5% to 4.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among seeds brands worldwide moved from 33.6% to 39.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for seeds brands worldwide in August 2026?

2 changes

In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.
Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mr Fothergill's’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.