Westland vs Yates:Which is more popular?
In September 2026, Yates had more branded searches than Westland among fertiliser brands worldwide. Yates had about 430 branded searches, while Westland had 250. Yates made up 0.59% of all fertiliser brand searches we track, and Westland accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, neither Westland nor Yates appeared in any of the five answers.
Who do people search for more?
Yates, about 72% more searches than Westland
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Westland nor Yates showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Levington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Westland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fertiliser brands
5 answers
Asked ChatGPT
“Which fertiliser brand should I buy?”
Asked ChatGPT
“What are the best fertiliser brands?”
Asked ChatGPT
“What's the best fertiliser brand for a healthy lawn?”
Searched Google, AI Overview
“lawn fertiliser”
Searched Google, AI Overview
“garden fertiliser”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Westland or Yates more popular in search?
This chart shows how often people search Google for Westland and Yates by name. Each line represents a brand's share of searches for all 12 fertiliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yates, Westland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osmocote | Miracle-Gro | Scotts | Yara | ICL | Espoma | Levington | Nutrien | Haifa | Yates | Jobe's Organics | Westland |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 21.4% | 15.7% | 12.8% | 4.6% | 5.7% | 1.2% | 1.6% | 1.1% | 0.57% | 0.24% | 0.19% |
| Nov 2025 | 38.7% | 19.3% | 7.9% | 17.3% | 6.2% | 5.1% | 1.3% | 1.5% | 1.5% | 0.66% | 0.21% | 0.19% |
| Dec 2025 | 35% | 17.3% | 4.6% | 23.4% | 8.5% | 4.5% | 1.4% | 2.3% | 1.7% | 0.71% | 0.24% | 0.17% |
| Jan 2026 | 39.6% | 18.3% | 5.2% | 17.7% | 7.8% | 5.2% | 1.4% | 2.1% | 1.8% | 0.54% | 0.18% | 0.18% |
| Feb 2026 | 33.9% | 22% | 12.5% | 15.1% | 5.5% | 5.5% | 1.5% | 1.7% | 1.3% | 0.32% | 0.23% | 0.43% |
| Mar 2026 | 32% | 21.4% | 21.5% | 9.6% | 2.8% | 6.4% | 2.5% | 2.1% | 0.7% | 0.16% | 0.39% | 0.37% |
| Apr 2026 | 33.3% | 27.2% | 18.3% | 6.7% | 2% | 5.4% | 3.9% | 1.8% | 0.48% | 0.16% | 0.41% | 0.39% |
| May 2026 | 30.4% | 37.1% | 11.2% | 6.1% | 1.8% | 5% | 5.3% | 1.3% | 0.36% | 0.12% | 0.58% | 0.91% |
| Jun 2026 | 25.4% | 41.6% | 9.4% | 7.6% | 2.2% | 4.1% | 6.6% | 1.1% | 0.55% | 0.14% | 0.73% | 0.5% |
| Jul 2026 | 24.9% | 38.7% | 7.6% | 9.1% | 4% | 4% | 7.9% | 1.6% | 0.81% | 0.17% | 0.58% | 0.6% |
| Aug 2026 | 28.3% | 29.4% | 10.4% | 12.6% | 5.6% | 3.8% | 6% | 1.8% | 1% | 0.3% | 0.42% | 0.42% |
| Sep 2026 | 30.6% | 24.5% | 13.7% | 13.7% | 6.1% | 5% | 2.4% | 1.5% | 1.2% | 0.59% | 0.4% | 0.34% |
Yates sells other things too, so only its searches that name this product count here, like “yates fertiliser”.
How has the Westland and Yates comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Westland took it in February 2026, Yates took it in September 2026.
- Across the 12 months ending September 2026, Westland’s share of searches among fertiliser brands worldwide moved from 0.19% to 0.34%, and its estimated monthly branded searches moved from 120 to 250.
- Across the 12 months ending September 2026, Yates’ share of searches among fertiliser brands worldwide moved from 0.57% to 0.59%, and its estimated monthly branded searches moved from 360 to 430.
How did search popularity change for fertiliser brands worldwide in September 2026?
2 changes
In September 2026, Yates rose from 12th to 10th among fertiliser brands worldwide.
In September 2026, Westland fell from 11th to 12th among fertiliser brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Westland’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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