Osmocote vs Yates:Which is more popular by branded search?
In August 2026, Yates had more branded searches than Osmocote among plant food brands worldwide. Yates was estimated to have 40.5K branded searches compared to Osmocote’s 27.1K, and held a 35.9% Share of Search versus Osmocote’s 24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Osmocote or Yates?
Compare the plant food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yates, Osmocote. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Yates | Osmocote | Thrive Pilates | Tui |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 47% | 21.1% | 3.4% | 2.8% |
| Nov 2025 | 25.8% | 47% | 21% | 2.8% | 3.4% |
| Dec 2025 | 25% | 45.7% | 20.4% | 4% | 5% |
| Jan 2026 | 24.3% | 44.3% | 24.3% | 3.9% | 3.2% |
| Feb 2026 | 30.9% | 37.7% | 25.3% | 3.3% | 2.7% |
| Mar 2026 | 38.4% | 25.7% | 31.4% | 2.2% | 2.2% |
| Apr 2026 | 43.7% | 23.9% | 29.2% | 1.4% | 1.7% |
| May 2026 | 48.8% | 21.9% | 26.7% | 1.3% | 1.3% |
| Jun 2026 | 51% | 22.8% | 22.8% | 1.7% | 1.7% |
| Jul 2026 | 42.6% | 34.9% | 19.1% | 1.7% | 1.7% |
| Aug 2026 | 35.9% | 35.9% | 24% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Osmocote and Yates comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Osmocote took it in March 2026, Yates took it in July 2026.
- Across the 11 months ending August 2026, Osmocote’s estimated Share of Search among plant food brands worldwide moved from 21.1% to 24%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among plant food brands worldwide moved from 47% to 35.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for plant food brands worldwide in August 2026?
2 changes
In August 2026, Osmocote gained estimated Share of Search among plant food brands worldwide, from 19.1% to 24%.
In August 2026, Yates gained estimated Share of Search among plant food brands worldwide, from 34.9% to 35.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Osmocote’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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