Brandwave

Jonathan Green vs Miracle-Gro:Which is more popular?

In September 2026, Miracle-Gro had more branded searches than Jonathan Green among lawn fertiliser brands worldwide. Miracle-Gro had about 33,100 branded searches, while Jonathan Green had 10,200. Miracle-Gro made up 8.6% of all lawn fertiliser brand searches we track, and Jonathan Green accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about lawn fertiliser brands, Jonathan Green appeared in two of the five answers and Miracle-Gro in none.

Among lawn fertiliser brands worldwide in September 2026

Who do people search for more?

Miracle-Gro, about 3 searches for every 1 for Jonathan Green

Miracle-Gro 33.1K searchesJonathan Green 10.2K searches

Who does AI mention more?

Jonathan Green, mentioned in 2 of 5 answers, Miracle-Gro in 0

Jonathan Green in 2 of 5Miracle-Gro in 0 of 5

Who does AI recommend more?

Jonathan Green, the only one of the two named

Jonathan Green first in 2Miracle-Gro never named

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Top lawn fertiliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jonathan Green was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miracle-Gro did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scotts1st
  2. The Andersons2nd
  3. Jonathan Green3rd
  4. Daltons–
  5. Yates–
  6. Miracle-Gro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scotts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Andersons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jonathan Green2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daltons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miracle-Gro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn fertiliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jonathan Green or Miracle-Gro more popular in search?

This chart shows how often people search Google for Jonathan Green and Miracle-Gro by name. Each line represents a brand's share of searches for all six lawn fertiliser brands we track, month by month, from English-language searches worldwide.

Jonathan Green and Miracle-Gro among lawn fertiliser brands worldwide, by month

Share of searches by month for Miracle-Gro, Jonathan Green. The figures are in the table below the chart.

View monthly share of searches table
MonthDaltonsYatesMiracle-GroJonathan GreenScottsThe Andersons
Oct 202581%10.9%6%1.8%0.29%0.05%
Nov 202581.3%10.9%6%1.5%0.24%0.02%
Dec 202581.3%10.9%6%1.5%0.24%0.02%
Jan 202681.3%10.9%6%1.5%0.24%0.03%
Feb 202681.7%9%7.4%1.5%0.43%0.07%
Mar 202675.2%8.3%12.4%3.1%0.9%0.15%
Apr 202669.6%9.4%17.1%2.9%0.83%0.14%
May 202667.9%9.1%20.4%1.9%0.54%0.11%
Jun 202667.9%9.1%20.4%1.9%0.52%0.09%
Jul 202667.5%13.6%16.6%1.9%0.36%0.06%
Aug 202672.9%12%12%2.5%0.47%0.08%
Sep 202677.9%10.5%8.6%2.6%0.41%0.07%

How has the Jonathan Green and Miracle-Gro comparison changed over the last 12 months?

3 findings

How did search popularity change for lawn fertiliser brands worldwide in September 2026?

2 changes
  1. In September 2026, Miracle-Gro lost share of searches among lawn fertiliser brands worldwide, from 12% to 8.6%.

  2. Estimated monthly branded searches for Jonathan Green worldwide rose 22.9% over 12 measured months, from 8.3K to 10.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jonathan Green’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jonathan Green

2 branded search terms

  • jonathan green
  • jonathan green lawn

Miracle-Gro

1 branded search term

  • miracle-gro

How the Brand Demand Index is measured

Other head-to-heads among lawn fertiliser brands

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