How popular isDaltons in search?
In August 2026, there were an estimated 246K branded searches for Daltons worldwide which is down 33.2% over the last 11 months. Daltons holds 74.6% estimated Share of Search among lawn fertiliser brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Daltons74.6%Miracle-Gro12.3%
Yates12.3%
Tui0.73%
Scotts Brewing Co0.12%
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Which lawn fertiliser brands compete with Daltons?
Share of Search by month for Daltons, Miracle-Gro, Yates. The figures are in the table below the chart.
View monthly share of search table
| Month | Daltons | Miracle-Gro | Yates | Tui | Scotts Brewing Co |
|---|---|---|---|---|---|
| Oct 2025 | 82.2% | 6.1% | 11.1% | 0.65% | 0.09% |
| Nov 2025 | 82% | 6% | 11% | 0.79% | 0.11% |
| Dec 2025 | 81.7% | 6% | 11% | 1.2% | 0.16% |
| Jan 2026 | 82% | 6% | 11% | 0.79% | 0.13% |
| Feb 2026 | 82.7% | 7.4% | 9.1% | 0.66% | 0.09% |
| Mar 2026 | 77.8% | 12.8% | 8.6% | 0.75% | 0.1% |
| Apr 2026 | 71.9% | 17.7% | 9.7% | 0.69% | 0.11% |
| May 2026 | 69.2% | 20.8% | 9.3% | 0.55% | 0.09% |
| Jun 2026 | 69.1% | 20.8% | 9.3% | 0.67% | 0.09% |
| Jul 2026 | 68.6% | 16.9% | 13.8% | 0.67% | 0.11% |
| Aug 2026 | 74.6% | 12.3% | 12.3% | 0.73% | 0.12% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.6% | 246K | 0% | +6 points | |
| 2, held 2nd | 12.3% | 40.5K | -33.1% | -4.6 points | |
| 3, held 3rd | 12.3% | 40.5K | -18.2% | -1.5 points | |
| 4, held 4th | 0.73% | 2.4K | 0% | +0.1 points | |
| 5, held 5th | 0.12% | 390 | 0% | 0 points |
1.
Daltons74.6%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +6 points.
12.3%
Held 2nd. 40.5K estimated branded searches, -33.1% vs prior month. Share -4.6 points.
3.
12.3%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
4.
0.73%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.12%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Daltons and its closest rivals
How has branded search demand for Daltons changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Daltons worldwide fell from 368K to 246K.
- Across the 11 months ending August 2026, Daltons’ estimated Share of Search among lawn fertiliser brands worldwide decreased from 82.2% to 74.6%.
- Across the 11 months ending August 2026, Daltons’ estimated Share of Search among lawn fertiliser brands worldwide peaked at 82.7% in February 2026 and was lowest at 68.6% in July 2026.
How did search popularity change for lawn fertiliser brands worldwide in August 2026?
4 changes
In August 2026, Daltons gained estimated Share of Search among lawn fertiliser brands worldwide, from 68.6% to 74.6%.
In August 2026, Miracle-Gro lost estimated Share of Search among lawn fertiliser brands worldwide, from 16.9% to 12.3%.
In August 2026, Yates lost estimated Share of Search among lawn fertiliser brands worldwide, from 13.8% to 12.3%.
Estimated monthly branded searches for Tui worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Daltons compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lawn fertiliser brands | 1st of 5 | 74.6% | Shown above |
| Compost brands | 1st of 5 | 75.1% | Show ranking |
How is Daltons measured?
Brandwave collects information about searches that people make online using Daltons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- daltons
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