Brandwave

How popular isMiracle-Gro in search?

In August 2026, there were an estimated 40.5K branded searches for Miracle-Gro worldwide which is up 49.4% over the last 11 months. Miracle-Gro holds 12.3% estimated Share of Search among lawn fertiliser brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Daltons74.6%
  2. Miracle-Gro12.3%
  3. Yates12.3%
  4. Tui0.73%
  5. Scotts Brewing Co0.12%
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Which lawn fertiliser brands compete with Miracle-Gro?

Miracle-Gro against lawn fertiliser brands worldwide, by month

Share of Search by month for Daltons, Miracle-Gro, Yates. The figures are in the table below the chart.

View monthly share of search table
MonthDaltonsMiracle-GroYatesTuiScotts Brewing Co
Oct 202582.2%6.1%11.1%0.65%0.09%
Nov 202582%6%11%0.79%0.11%
Dec 202581.7%6%11%1.2%0.16%
Jan 202682%6%11%0.79%0.13%
Feb 202682.7%7.4%9.1%0.66%0.09%
Mar 202677.8%12.8%8.6%0.75%0.1%
Apr 202671.9%17.7%9.7%0.69%0.11%
May 202669.2%20.8%9.3%0.55%0.09%
Jun 202669.1%20.8%9.3%0.67%0.09%
Jul 202668.6%16.9%13.8%0.67%0.11%
Aug 202674.6%12.3%12.3%0.73%0.12%
Sep 2026—————

  1. 1.Daltons

    74.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +6 points.

  2. 2.Miracle-Gro

    12.3%

    Held 2nd. 40.5K estimated branded searches, -33.1% vs prior month. Share -4.6 points.

  3. 3.Yates

    12.3%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Tui

    0.73%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Scotts Brewing Co

    0.12%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miracle-Gro and its closest rivals

How has branded search demand for Miracle-Gro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miracle-Gro worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn fertiliser brands worldwide increased from 6.1% to 12.3%.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn fertiliser brands worldwide peaked at 20.8% in May 2026 and was lowest at 6% in December 2025.
  • Across the 11 months ending August 2026, Miracle-Gro rose from 3rd to 2nd among lawn fertiliser brands worldwide.

How did search popularity change for lawn fertiliser brands worldwide in August 2026?

  1. In August 2026, Daltons gained estimated Share of Search among lawn fertiliser brands worldwide, from 68.6% to 74.6%.

  2. In August 2026, Miracle-Gro lost estimated Share of Search among lawn fertiliser brands worldwide, from 16.9% to 12.3%.

  3. In August 2026, Yates lost estimated Share of Search among lawn fertiliser brands worldwide, from 13.8% to 12.3%.

  4. Estimated monthly branded searches for Tui worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Miracle-Gro compete?

Miracle-Gro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fertiliser brands3rd of 68.2%Show ranking
Lawn fertiliser brands2nd of 512.3%Shown above
Plant food brands1st of 535.9%Show ranking
Lawn seed brands1st of 668.6%Show ranking

How is Miracle-Gro measured?

Brandwave collects information about searches that people make online using Miracle-Gro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • miracle-gro

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How the Brand Demand Index is measured

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