Miracle-Gro vs Pennington:Which is more popular by branded search?
In August 2026, Miracle-Gro had more branded searches than Pennington among lawn seed brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Pennington’s 4.4K, and held a 68.6% Share of Search versus Pennington’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Miracle-Gro or Pennington?
Compare the lawn seed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miracle-Gro, Pennington. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Barenbrug | Pennington | Scotts | Jonathan Green | Green Velvet |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 22.5% | 12.3% | 3% | 0.39% | 0.11% |
| Nov 2025 | 70.5% | 20.9% | 5.1% | 2.8% | 0.29% | 0.44% |
| Dec 2025 | 74.6% | 18.1% | 3.6% | 3% | 0.12% | 0.58% |
| Jan 2026 | 75.2% | 18.3% | 3% | 3% | 0.17% | 0.37% |
| Feb 2026 | 70.1% | 21% | 4.1% | 4.1% | 0.23% | 0.44% |
| Mar 2026 | 63.1% | 23.1% | 8.4% | 4.6% | 0.5% | 0.33% |
| Apr 2026 | 68.1% | 16.7% | 11.1% | 3.3% | 0.44% | 0.36% |
| May 2026 | 76.6% | 12.5% | 8.4% | 2% | 0.22% | 0.22% |
| Jun 2026 | 80.7% | 10.8% | 5.9% | 2.1% | 0.23% | 0.28% |
| Jul 2026 | 80.1% | 13.1% | 4.8% | 1.7% | 0.19% | 0.15% |
| Aug 2026 | 68.6% | 20.5% | 7.5% | 2.7% | 0.44% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Miracle-Gro and Pennington comparison changed over the last 12 months?
3 findings
- Miracle-Gro was ahead of Pennington in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide moved from 61.7% to 68.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Pennington’s estimated Share of Search among lawn seed brands worldwide moved from 12.3% to 7.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for lawn seed brands worldwide in August 2026?
2 changes
In August 2026, Pennington gained estimated Share of Search among lawn seed brands worldwide, from 4.8% to 7.5%.
In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 80.1% to 68.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Miracle-Gro’s and Pennington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miracle-Gro
1 branded search term
- miracle-gro
Pennington
1 branded search term
- pennington grass seed
Put your own brand in this comparison
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