Brandwave

How popular isMiracle-Gro in search?

In August 2026, there were an estimated 40.5K branded searches for Miracle-Gro worldwide which is up 49.4% over the last 11 months. Miracle-Gro holds 68.6% estimated Share of Search among lawn seed brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miracle-Gro68.6%
  2. Barenbrug20.5%
  3. Pennington7.5%
  4. Scotts2.7%
  5. Jonathan Green0.44%
  6. Green Velvet0.29%
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Which lawn seed brands compete with Miracle-Gro?

Miracle-Gro against lawn seed brands worldwide, by month

Share of Search by month for Miracle-Gro, Barenbrug, Pennington, Scotts. The figures are in the table below the chart.

View monthly share of search table
MonthMiracle-GroBarenbrugPenningtonScottsJonathan GreenGreen Velvet
Oct 202561.7%22.5%12.3%3%0.39%0.11%
Nov 202570.5%20.9%5.1%2.8%0.29%0.44%
Dec 202574.6%18.1%3.6%3%0.12%0.58%
Jan 202675.2%18.3%3%3%0.17%0.37%
Feb 202670.1%21%4.1%4.1%0.23%0.44%
Mar 202663.1%23.1%8.4%4.6%0.5%0.33%
Apr 202668.1%16.7%11.1%3.3%0.44%0.36%
May 202676.6%12.5%8.4%2%0.22%0.22%
Jun 202680.7%10.8%5.9%2.1%0.23%0.28%
Jul 202680.1%13.1%4.8%1.7%0.19%0.15%
Aug 202668.6%20.5%7.5%2.7%0.44%0.29%
Sep 2026——————

  1. 1.Miracle-Gro

    68.6%

    Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -11.5 points.

  2. 2.Barenbrug

    20.5%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +7.4 points.

  3. 3.Pennington

    7.5%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Scotts

    2.7%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.

  5. 5.Jonathan Green

    0.44%

    Held 5th. 260 estimated branded searches, +85.7% vs prior month. Share +0.3 points.

  6. 6.Green Velvet

    0.29%

    Held 6th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

Compare search popularity between Miracle-Gro and its closest rivals

How has branded search demand for Miracle-Gro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miracle-Gro worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide increased from 61.7% to 68.6%.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide peaked at 80.7% in June 2026 and was lowest at 61.7% in October 2025.

How did search popularity change for lawn seed brands worldwide in August 2026?

  1. In August 2026, Barenbrug gained estimated Share of Search among lawn seed brands worldwide, from 13.1% to 20.5%.

  2. In August 2026, Pennington gained estimated Share of Search among lawn seed brands worldwide, from 4.8% to 7.5%.

  3. In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.7% to 2.7%.

  4. In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 80.1% to 68.6%.

  5. Estimated monthly branded searches for Green Velvet worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.

  6. Estimated monthly branded searches for Jonathan Green worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.

Where does Miracle-Gro compete?

Miracle-Gro is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden mulch brands3rd of 64%Show ranking
Fertiliser brands3rd of 68.2%Show ranking
Lawn fertiliser brands2nd of 512.3%Show ranking
Plant food brands1st of 535.9%Show ranking
Lawn seed brands1st of 668.6%Shown above

How is Miracle-Gro measured?

Brandwave collects information about searches that people make online using Miracle-Gro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • miracle-gro

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How the Brand Demand Index is measured

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