Brandwave

Jonathan Green vs Miracle-Gro:Which is more popular by branded search?

In August 2026, Miracle-Gro had more branded searches than Jonathan Green among lawn seed brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Jonathan Green’s 260, and held a 68.6% Share of Search versus Jonathan Green’s 0.44%. These are worldwide searches for English-language branded terms.

Share of Search among lawn seed brands worldwide in August 2026Which is more popular in search, Jonathan Green or Miracle-Gro?
Jonathan Green0.44%260 searches
vs
Miracle-Gro68.6%40.5K searches

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Which is more popular in search, Jonathan Green or Miracle-Gro?

Compare the lawn seed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jonathan Green and Miracle-Gro among lawn seed brands worldwide, by month

Share of Search by month for Miracle-Gro, Jonathan Green. The figures are in the table below the chart.

View monthly share of search table
MonthMiracle-GroBarenbrugPenningtonScottsJonathan GreenGreen Velvet
Oct 202561.7%22.5%12.3%3%0.39%0.11%
Nov 202570.5%20.9%5.1%2.8%0.29%0.44%
Dec 202574.6%18.1%3.6%3%0.12%0.58%
Jan 202675.2%18.3%3%3%0.17%0.37%
Feb 202670.1%21%4.1%4.1%0.23%0.44%
Mar 202663.1%23.1%8.4%4.6%0.5%0.33%
Apr 202668.1%16.7%11.1%3.3%0.44%0.36%
May 202676.6%12.5%8.4%2%0.22%0.22%
Jun 202680.7%10.8%5.9%2.1%0.23%0.28%
Jul 202680.1%13.1%4.8%1.7%0.19%0.15%
Aug 202668.6%20.5%7.5%2.7%0.44%0.29%
Sep 2026——————

How has the Jonathan Green and Miracle-Gro comparison changed over the last 12 months?

  • Miracle-Gro was ahead of Jonathan Green in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Jonathan Green’s estimated Share of Search among lawn seed brands worldwide moved from 0.39% to 0.44%, and its estimated monthly branded searches moved from 170 to 260.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide moved from 61.7% to 68.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

How did search popularity change for lawn seed brands worldwide in August 2026?

  1. In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 80.1% to 68.6%.

  2. Estimated monthly branded searches for Jonathan Green worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Jonathan Green’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jonathan Green

1 branded search term

  • jonathan green lawn

Miracle-Gro

1 branded search term

  • miracle-gro

How the Brand Demand Index is measured

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