Brandwave

Lawn seed brands:Which brands are most popular in search?

In August 2026, Miracle-Gro was the most searched among lawn seed brands worldwide, with an estimated 40.5K branded searches and 68.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miracle-Gro68.6%
  2. Barenbrug20.5%
  3. Pennington7.5%
  4. Scotts2.7%
  5. Jonathan Green0.44%
  6. Green Velvet0.29%

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Share of SearchLeaderboard

Compare the lawn seed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lawn seed brands worldwide, by month

Share of Search by month for Miracle-Gro, Barenbrug, Pennington, Scotts. The figures are in the table below the chart.

View monthly share of search table
MonthMiracle-GroBarenbrugPenningtonScottsJonathan GreenGreen Velvet
Oct 202561.7%22.5%12.3%3%0.39%0.11%
Nov 202570.5%20.9%5.1%2.8%0.29%0.44%
Dec 202574.6%18.1%3.6%3%0.12%0.58%
Jan 202675.2%18.3%3%3%0.17%0.37%
Feb 202670.1%21%4.1%4.1%0.23%0.44%
Mar 202663.1%23.1%8.4%4.6%0.5%0.33%
Apr 202668.1%16.7%11.1%3.3%0.44%0.36%
May 202676.6%12.5%8.4%2%0.22%0.22%
Jun 202680.7%10.8%5.9%2.1%0.23%0.28%
Jul 202680.1%13.1%4.8%1.7%0.19%0.15%
Aug 202668.6%20.5%7.5%2.7%0.44%0.29%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Miracle-Gro

    68.6%

    Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -11.5 points.

  2. 2.Barenbrug

    20.5%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +7.4 points.

  3. 3.Pennington

    7.5%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Scotts

    2.7%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.

  5. 5.Jonathan Green

    0.44%

    Held 5th. 260 estimated branded searches, +85.7% vs prior month. Share +0.3 points.

  6. 6.Green Velvet

    0.29%

    Held 6th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among lawn seed brands worldwide?

In August 2026, Miracle-Gro was the most searched among lawn seed brands worldwide, with an estimated 40.5K branded searches and 68.6% estimated Share of Search within this set. Barenbrug is in 2nd place, 48.1 percentage points behind at 20.5% Share of Search.

Global lawn seed brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Miracle-Gro61.7% → 68.6%80.7%Jun 202661.7%Oct 20251st
Barenbrug22.5% → 20.5%23.1%Mar 202610.8%Jun 20262nd
Pennington12.3% → 7.5%12.3%Oct 20253%Jan 20263rd
Scotts3% → 2.7%4.6%Mar 20261.7%Jul 20264th
Jonathan Green0.39% → 0.44%0.5%Mar 20260.12%Dec 20255th
Green Velvet0.11% → 0.29%0.58%Dec 20250.11%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide increased from 61.7% to 68.6%.
  • Across the 11 months ending August 2026, Barenbrug’s estimated Share of Search among lawn seed brands worldwide decreased from 22.5% to 20.5%.
  • Across the 11 months ending August 2026, Pennington’s estimated Share of Search among lawn seed brands worldwide decreased from 12.3% to 7.5%.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide peaked at 80.7% in June 2026 and was lowest at 61.7% in October 2025.
  • Across the 11 months ending August 2026, Barenbrug’s estimated Share of Search among lawn seed brands worldwide peaked at 23.1% in March 2026 and was lowest at 10.8% in June 2026.
  • Across the 11 months ending August 2026, Pennington’s estimated Share of Search among lawn seed brands worldwide peaked at 12.3% in October 2025 and was lowest at 3% in January 2026.
  • Across the 11 months ending August 2026, Scotts’ estimated Share of Search among lawn seed brands worldwide peaked at 4.6% in March 2026 and was lowest at 1.7% in July 2026.
  • Across the 11 months ending August 2026, Scotts, Jonathan Green and Green Velvet held steady: their estimated Share of Search among lawn seed brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for lawn seed brands worldwide in August 2026?

  1. In August 2026, Barenbrug gained estimated Share of Search among lawn seed brands worldwide, from 13.1% to 20.5%.

  2. In August 2026, Pennington gained estimated Share of Search among lawn seed brands worldwide, from 4.8% to 7.5%.

  3. In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.7% to 2.7%.

  4. In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 80.1% to 68.6%.

  5. Estimated monthly branded searches for Green Velvet worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.

  6. Estimated monthly branded searches for Jonathan Green worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.

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