Jonathan Green vs Scotts:Which is more popular by branded search?
In August 2026, Scotts had more branded searches than Jonathan Green among lawn seed brands worldwide. Scotts was estimated to have 1.6K branded searches compared to Jonathan Green’s 260, and held a 2.7% Share of Search versus Jonathan Green’s 0.44%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jonathan Green or Scotts?
Compare the lawn seed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scotts, Jonathan Green. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Barenbrug | Pennington | Scotts | Jonathan Green | Green Velvet |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 22.5% | 12.3% | 3% | 0.39% | 0.11% |
| Nov 2025 | 70.5% | 20.9% | 5.1% | 2.8% | 0.29% | 0.44% |
| Dec 2025 | 74.6% | 18.1% | 3.6% | 3% | 0.12% | 0.58% |
| Jan 2026 | 75.2% | 18.3% | 3% | 3% | 0.17% | 0.37% |
| Feb 2026 | 70.1% | 21% | 4.1% | 4.1% | 0.23% | 0.44% |
| Mar 2026 | 63.1% | 23.1% | 8.4% | 4.6% | 0.5% | 0.33% |
| Apr 2026 | 68.1% | 16.7% | 11.1% | 3.3% | 0.44% | 0.36% |
| May 2026 | 76.6% | 12.5% | 8.4% | 2% | 0.22% | 0.22% |
| Jun 2026 | 80.7% | 10.8% | 5.9% | 2.1% | 0.23% | 0.28% |
| Jul 2026 | 80.1% | 13.1% | 4.8% | 1.7% | 0.19% | 0.15% |
| Aug 2026 | 68.6% | 20.5% | 7.5% | 2.7% | 0.44% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jonathan Green and Scotts comparison changed over the last 12 months?
3 findings
- Scotts was ahead of Jonathan Green in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jonathan Green’s estimated Share of Search among lawn seed brands worldwide moved from 0.39% to 0.44%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 11 months ending August 2026, Scotts’ estimated Share of Search among lawn seed brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for lawn seed brands worldwide in August 2026?
2 changes
In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.7% to 2.7%.
Estimated monthly branded searches for Jonathan Green worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jonathan Green’s and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jonathan Green
1 branded search term
- jonathan green lawn
Scotts
1 branded search term
- scotts lawn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.