Barenbrug vs Miracle-Gro:Which is more popular by branded search?
In August 2026, Miracle-Gro had more branded searches than Barenbrug among lawn seed brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Barenbrug’s 12.1K, and held a 68.6% Share of Search versus Barenbrug’s 20.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barenbrug or Miracle-Gro?
Compare the lawn seed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miracle-Gro, Barenbrug. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Barenbrug | Pennington | Scotts | Jonathan Green | Green Velvet |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 22.5% | 12.3% | 3% | 0.39% | 0.11% |
| Nov 2025 | 70.5% | 20.9% | 5.1% | 2.8% | 0.29% | 0.44% |
| Dec 2025 | 74.6% | 18.1% | 3.6% | 3% | 0.12% | 0.58% |
| Jan 2026 | 75.2% | 18.3% | 3% | 3% | 0.17% | 0.37% |
| Feb 2026 | 70.1% | 21% | 4.1% | 4.1% | 0.23% | 0.44% |
| Mar 2026 | 63.1% | 23.1% | 8.4% | 4.6% | 0.5% | 0.33% |
| Apr 2026 | 68.1% | 16.7% | 11.1% | 3.3% | 0.44% | 0.36% |
| May 2026 | 76.6% | 12.5% | 8.4% | 2% | 0.22% | 0.22% |
| Jun 2026 | 80.7% | 10.8% | 5.9% | 2.1% | 0.23% | 0.28% |
| Jul 2026 | 80.1% | 13.1% | 4.8% | 1.7% | 0.19% | 0.15% |
| Aug 2026 | 68.6% | 20.5% | 7.5% | 2.7% | 0.44% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Barenbrug and Miracle-Gro comparison changed over the last 12 months?
3 findings
- Miracle-Gro was ahead of Barenbrug in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barenbrug’s estimated Share of Search among lawn seed brands worldwide moved from 22.5% to 20.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide moved from 61.7% to 68.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for lawn seed brands worldwide in August 2026?
2 changes
In August 2026, Barenbrug gained estimated Share of Search among lawn seed brands worldwide, from 13.1% to 20.5%.
In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 80.1% to 68.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Barenbrug’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barenbrug
1 branded search term
- barenbrug
Miracle-Gro
1 branded search term
- miracle-gro
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.