Brandwave

How popular isGreen Velvet in search?

In August 2026, there were an estimated 170 branded searches for Green Velvet worldwide which is up 240% over the last 11 months. Green Velvet holds 0.29% estimated Share of Search among lawn seed brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miracle-Gro68.6%
  2. Barenbrug20.5%
  3. Pennington7.5%
  4. Scotts2.7%
  5. Jonathan Green0.44%
  6. Green Velvet0.29%
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Which lawn seed brands compete with Green Velvet?

Green Velvet against lawn seed brands worldwide, by month

Share of Search by month for Miracle-Gro, Barenbrug, Pennington, Scotts, Green Velvet. The figures are in the table below the chart.

View monthly share of search table
MonthMiracle-GroBarenbrugPenningtonScottsJonathan GreenGreen Velvet
Oct 202561.7%22.5%12.3%3%0.39%0.11%
Nov 202570.5%20.9%5.1%2.8%0.29%0.44%
Dec 202574.6%18.1%3.6%3%0.12%0.58%
Jan 202675.2%18.3%3%3%0.17%0.37%
Feb 202670.1%21%4.1%4.1%0.23%0.44%
Mar 202663.1%23.1%8.4%4.6%0.5%0.33%
Apr 202668.1%16.7%11.1%3.3%0.44%0.36%
May 202676.6%12.5%8.4%2%0.22%0.22%
Jun 202680.7%10.8%5.9%2.1%0.23%0.28%
Jul 202680.1%13.1%4.8%1.7%0.19%0.15%
Aug 202668.6%20.5%7.5%2.7%0.44%0.29%
Sep 2026——————

  1. 1.Miracle-Gro

    68.6%

    Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -11.5 points.

  2. 2.Barenbrug

    20.5%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +7.4 points.

  3. 3.Pennington

    7.5%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Scotts

    2.7%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1 points.

  5. 5.Jonathan Green

    0.44%

    Held 5th. 260 estimated branded searches, +85.7% vs prior month. Share +0.3 points.

  6. 6.Green Velvet

    0.29%

    Held 6th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

Compare search popularity between Green Velvet and its closest rivals

How has branded search demand for Green Velvet changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Green Velvet worldwide rose from 50 to 170.
  • Across the 11 months ending August 2026, Green Velvet’s estimated Share of Search among lawn seed brands worldwide held steady, from 0.11% to 0.29%.

How did search popularity change for lawn seed brands worldwide in August 2026?

  1. In August 2026, Barenbrug gained estimated Share of Search among lawn seed brands worldwide, from 13.1% to 20.5%.

  2. In August 2026, Pennington gained estimated Share of Search among lawn seed brands worldwide, from 4.8% to 7.5%.

  3. In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.7% to 2.7%.

  4. In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 80.1% to 68.6%.

  5. Estimated monthly branded searches for Green Velvet worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.

  6. Estimated monthly branded searches for Jonathan Green worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.

How is Green Velvet measured?

Brandwave collects information about searches that people make online using Green Velvet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • green velvet lawn

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How the Brand Demand Index is measured

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