Green Velvet vs Scotts:Which is more popular by branded search?
In August 2026, Scotts had more branded searches than Green Velvet among lawn seed brands worldwide. Scotts was estimated to have 1.6K branded searches compared to Green Velvet’s 170, and held a 2.7% Share of Search versus Green Velvet’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Green Velvet or Scotts?
Compare the lawn seed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scotts, Green Velvet. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Barenbrug | Pennington | Scotts | Jonathan Green | Green Velvet |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 22.5% | 12.3% | 3% | 0.39% | 0.11% |
| Nov 2025 | 70.5% | 20.9% | 5.1% | 2.8% | 0.29% | 0.44% |
| Dec 2025 | 74.6% | 18.1% | 3.6% | 3% | 0.12% | 0.58% |
| Jan 2026 | 75.2% | 18.3% | 3% | 3% | 0.17% | 0.37% |
| Feb 2026 | 70.1% | 21% | 4.1% | 4.1% | 0.23% | 0.44% |
| Mar 2026 | 63.1% | 23.1% | 8.4% | 4.6% | 0.5% | 0.33% |
| Apr 2026 | 68.1% | 16.7% | 11.1% | 3.3% | 0.44% | 0.36% |
| May 2026 | 76.6% | 12.5% | 8.4% | 2% | 0.22% | 0.22% |
| Jun 2026 | 80.7% | 10.8% | 5.9% | 2.1% | 0.23% | 0.28% |
| Jul 2026 | 80.1% | 13.1% | 4.8% | 1.7% | 0.19% | 0.15% |
| Aug 2026 | 68.6% | 20.5% | 7.5% | 2.7% | 0.44% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Green Velvet and Scotts comparison changed over the last 12 months?
3 findings
- Scotts was ahead of Green Velvet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Green Velvet’s estimated Share of Search among lawn seed brands worldwide moved from 0.11% to 0.29%, and its estimated monthly branded searches moved from 50 to 170.
- Across the 11 months ending August 2026, Scotts’ estimated Share of Search among lawn seed brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for lawn seed brands worldwide in August 2026?
2 changes
In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.7% to 2.7%.
Estimated monthly branded searches for Green Velvet worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Green Velvet’s and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Green Velvet
1 branded search term
- green velvet lawn
Scotts
1 branded search term
- scotts lawn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.