Green Velvet vs Jonathan Green:Which is more popular by branded search?
In August 2026, Jonathan Green had more branded searches than Green Velvet among lawn seed brands worldwide. Jonathan Green was estimated to have 260 branded searches compared to Green Velvet’s 170, and held a 0.44% Share of Search versus Green Velvet’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Green Velvet or Jonathan Green?
Compare the lawn seed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jonathan Green, Green Velvet. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Barenbrug | Pennington | Scotts | Jonathan Green | Green Velvet |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 22.5% | 12.3% | 3% | 0.39% | 0.11% |
| Nov 2025 | 70.5% | 20.9% | 5.1% | 2.8% | 0.29% | 0.44% |
| Dec 2025 | 74.6% | 18.1% | 3.6% | 3% | 0.12% | 0.58% |
| Jan 2026 | 75.2% | 18.3% | 3% | 3% | 0.17% | 0.37% |
| Feb 2026 | 70.1% | 21% | 4.1% | 4.1% | 0.23% | 0.44% |
| Mar 2026 | 63.1% | 23.1% | 8.4% | 4.6% | 0.5% | 0.33% |
| Apr 2026 | 68.1% | 16.7% | 11.1% | 3.3% | 0.44% | 0.36% |
| May 2026 | 76.6% | 12.5% | 8.4% | 2% | 0.22% | 0.22% |
| Jun 2026 | 80.7% | 10.8% | 5.9% | 2.1% | 0.23% | 0.28% |
| Jul 2026 | 80.1% | 13.1% | 4.8% | 1.7% | 0.19% | 0.15% |
| Aug 2026 | 68.6% | 20.5% | 7.5% | 2.7% | 0.44% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Green Velvet and Jonathan Green comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Green Velvet took it in November 2025, Jonathan Green took it in March 2026, Green Velvet took it in June 2026, Jonathan Green took it in July 2026.
- Across the 11 months ending August 2026, Green Velvet’s estimated Share of Search among lawn seed brands worldwide moved from 0.11% to 0.29%, and its estimated monthly branded searches moved from 50 to 170.
- Across the 11 months ending August 2026, Jonathan Green’s estimated Share of Search among lawn seed brands worldwide moved from 0.39% to 0.44%, and its estimated monthly branded searches moved from 170 to 260.
How did search popularity change for lawn seed brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Green Velvet worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.
Estimated monthly branded searches for Jonathan Green worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Green Velvet’s and Jonathan Green’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Green Velvet
1 branded search term
- green velvet lawn
Jonathan Green
1 branded search term
- jonathan green lawn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.