Brandwave

Levington vs Miracle-Gro:Which is more popular by branded search?

In August 2026, Miracle-Gro had more branded searches than Levington among garden mulch brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Levington’s 3.6K, and held a 4% Share of Search versus Levington’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among garden mulch brands worldwide in August 2026Which is more popular in search, Levington or Miracle-Gro?
Levington0.36%3.6K searches
vs
Miracle-Gro4%40.5K searches

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Which is more popular in search, Levington or Miracle-Gro?

Compare the garden mulch brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Levington and Miracle-Gro among garden mulch brands worldwide, by month

Share of Search by month for Miracle-Gro, Levington. The figures are in the table below the chart.

View monthly share of search table
MonthEvergreenWestlandMiracle-GroBoughtonLevingtonScotts
Oct 202581.8%13.4%3.3%0.98%0.35%0.16%
Nov 202582.4%13.5%2.7%0.81%0.44%0.11%
Dec 202580.4%16.1%2.2%0.65%0.53%0.09%
Jan 202682.6%13.5%2.7%0.81%0.29%0.11%
Feb 202679%15.8%3.9%0.78%0.34%0.23%
Mar 202677.2%15.5%5.7%0.76%0.41%0.41%
Apr 202677.3%12.6%8.5%0.76%0.41%0.41%
May 202673.8%14.8%9.9%0.72%0.48%0.26%
Jun 202675.3%15.1%8.3%0.74%0.4%0.21%
Jul 202676.5%15.3%6.9%0.75%0.41%0.15%
Aug 202681.3%13.3%4%0.8%0.36%0.16%
Sep 2026——————

How has the Levington and Miracle-Gro comparison changed over the last 12 months?

  • Miracle-Gro was ahead of Levington in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Levington’s estimated Share of Search among garden mulch brands worldwide moved from 0.35% to 0.36%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among garden mulch brands worldwide moved from 3.3% to 4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

How did search popularity change for garden mulch brands worldwide in August 2026?

  1. In August 2026, Miracle-Gro lost estimated Share of Search among garden mulch brands worldwide, from 6.9% to 4%.

  2. Estimated monthly branded searches for Levington worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Levington’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Levington

1 branded search term

  • levington

Miracle-Gro

1 branded search term

  • miracle-gro

How the Brand Demand Index is measured

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