Brandwave

Miracle-Gro vs Westland:Which is more popular by branded search?

In August 2026, Westland had more branded searches than Miracle-Gro among garden mulch brands worldwide. Westland was estimated to have 135K branded searches compared to Miracle-Gro’s 40.5K, and held a 13.3% Share of Search versus Miracle-Gro’s 4%. These are worldwide searches for English-language branded terms.

Share of Search among garden mulch brands worldwide in August 2026Which is more popular in search, Miracle-Gro or Westland?
Miracle-Gro4%40.5K searches
vs
Westland13.3%135K searches

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Which is more popular in search, Miracle-Gro or Westland?

Compare the garden mulch brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miracle-Gro and Westland among garden mulch brands worldwide, by month

Share of Search by month for Westland, Miracle-Gro. The figures are in the table below the chart.

View monthly share of search table
MonthEvergreenWestlandMiracle-GroBoughtonLevingtonScotts
Oct 202581.8%13.4%3.3%0.98%0.35%0.16%
Nov 202582.4%13.5%2.7%0.81%0.44%0.11%
Dec 202580.4%16.1%2.2%0.65%0.53%0.09%
Jan 202682.6%13.5%2.7%0.81%0.29%0.11%
Feb 202679%15.8%3.9%0.78%0.34%0.23%
Mar 202677.2%15.5%5.7%0.76%0.41%0.41%
Apr 202677.3%12.6%8.5%0.76%0.41%0.41%
May 202673.8%14.8%9.9%0.72%0.48%0.26%
Jun 202675.3%15.1%8.3%0.74%0.4%0.21%
Jul 202676.5%15.3%6.9%0.75%0.41%0.15%
Aug 202681.3%13.3%4%0.8%0.36%0.16%
Sep 2026——————

How has the Miracle-Gro and Westland comparison changed over the last 12 months?

  • Westland was ahead of Miracle-Gro in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among garden mulch brands worldwide moved from 3.3% to 4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Westland’s estimated Share of Search among garden mulch brands worldwide moved from 13.4% to 13.3%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for garden mulch brands worldwide in August 2026?

  1. In August 2026, Miracle-Gro lost estimated Share of Search among garden mulch brands worldwide, from 6.9% to 4%.

  2. In August 2026, Westland lost estimated Share of Search among garden mulch brands worldwide, from 15.3% to 13.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Miracle-Gro’s and Westland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miracle-Gro

1 branded search term

  • miracle-gro

Westland

1 branded search term

  • westland

How the Brand Demand Index is measured

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