Brandwave

Espoma vs Miracle-Gro:Which is more popular?

In September 2026, Miracle-Gro had more branded searches than Espoma among fertiliser brands worldwide. Miracle-Gro had about 33,100 branded searches, while Espoma had 3,600. Miracle-Gro made up 4.8% of all fertiliser brand searches we track, and Espoma accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, Espoma and Miracle-Gro each appeared in two of the five answers. Espoma was mentioned before Miracle-Gro in every answer.

Among fertiliser brands worldwide in September 2026

Who do people search for more?

Miracle-Gro, about 9 searches for every 1 for Espoma

Miracle-Gro 33.1K searchesEspoma 3.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Espoma in 2 of 5Miracle-Gro in 2 of 5

Who does AI recommend more?

Espoma, named ahead of Miracle-Gro in every answer

Espoma first in 2Miracle-Gro never first

Follow Espoma vs Miracle-Gro and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top fertiliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Espoma and Miracle-Gro were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Espoma was listed before Miracle-Gro in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Espoma1st
  2. Miracle-Gro2nd
  3. Osmocote3rd
  4. Scotts4th
  5. ICL–
  6. Haifa–
  7. Nutrien–
  8. Yara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fertiliser brands

5 answers

  • Asked ChatGPT

    “Which fertiliser brand should I buy?”

    1. 1Espoma
    2. 2Miracle-Gro
    3. 3Osmocote

  • Asked ChatGPT

    “What are the best fertiliser brands?”

    1. 1Espoma
    2. 2Miracle-Gro
    3. 3Scotts
    4. 4Osmocote

  • Asked ChatGPT

    “What's the best fertiliser brand for a healthy lawn?”

    1. 1Scotts

  • Searched Google, AI Overview

    “lawn fertiliser”

    1. 1Scotts

  • Searched Google, AI Overview

    “garden fertiliser”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Espoma or Miracle-Gro more popular in search?

    This chart shows how often people search Google for Espoma and Miracle-Gro by name. Each line represents a brand's share of searches for all eight fertiliser brands we track, month by month, from English-language searches worldwide.

    Espoma and Miracle-Gro among fertiliser brands worldwide, by month

    Share of searches by month for Miracle-Gro, Espoma. The figures are in the table below the chart.

    View monthly share of searches table
    MonthICLHaifaNutrienMiracle-GroOsmocoteEspomaScottsYara
    Oct 202560.6%22.2%8.2%4.5%3.7%0.59%0.21%0.01%
    Nov 202559.7%21.8%9.8%4.4%3.6%0.48%0.17%0.01%
    Dec 202566.4%19.9%7.3%3.3%2.7%0.34%0.13%0.02%
    Jan 202663.9%19.1%8.6%3.9%3.9%0.5%0.15%0.02%
    Feb 202652.8%28.9%8.7%4.8%3.9%0.63%0.28%0.02%
    Mar 202637.5%45.9%6.2%5%4.1%0.83%0.37%0.01%
    Apr 202648.8%26.7%6.6%9.8%6.6%1.1%0.48%0.01%
    May 202659.9%14.6%5.4%12%6.6%1.1%0.32%<0.01%
    Jun 202653.2%19.4%7.2%13.1%5.8%0.95%0.34%0.02%
    Jul 202658.5%21.4%5.3%9.6%4.3%0.7%0.21%0.01%
    Aug 202657.4%21%7.7%7.7%5.2%0.69%0.31%<0.01%
    Sep 202664.7%19.4%7.1%4.8%3.2%0.52%0.23%0.01%

    How has the Espoma and Miracle-Gro comparison changed over the last 12 months?

    3 findings
    • Miracle-Gro was ahead of Espoma in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Espoma’s share of searches among fertiliser brands worldwide moved from 0.59% to 0.52%, and its estimated monthly branded searches held steady at 3.6K.
    • Across the 12 months ending September 2026, Miracle-Gro’s share of searches among fertiliser brands worldwide moved from 4.5% to 4.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

    How did search popularity change for fertiliser brands worldwide in September 2026?

    1 change

    1. In September 2026, Miracle-Gro lost share of searches among fertiliser brands worldwide, from 7.7% to 4.8%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Espoma’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Espoma

    1 branded search term

    • espoma

    Miracle-Gro

    1 branded search term

    • miracle-gro

    How the Brand Demand Index is measured

    Other head-to-heads among fertiliser brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free