Brandwave

Haifa vs Miracle-Gro:Which is more popular?

In September 2026, Haifa had more branded searches than Miracle-Gro among fertiliser brands worldwide. Haifa had about 135,000 branded searches, while Miracle-Gro had 33,100. Haifa made up 19.4% of all fertiliser brand searches we track, and Miracle-Gro accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, Miracle-Gro appeared in two of the five answers and Haifa in none.

Among fertiliser brands worldwide in September 2026

Who do people search for more?

Haifa, about 4 searches for every 1 for Miracle-Gro

Haifa 135K searchesMiracle-Gro 33.1K searches

Who does AI mention more?

Miracle-Gro, mentioned in 2 of 5 answers, Haifa in 0

Miracle-Gro in 2 of 5Haifa in 0 of 5

Who does AI recommend more?

Miracle-Gro, the only one of the two named

Miracle-Gro first in 2Haifa never named

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Top fertiliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miracle-Gro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haifa did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Espoma1st
  2. Miracle-Gro2nd
  3. Osmocote3rd
  4. Scotts4th
  5. ICL–
  6. Haifa–
  7. Nutrien–
  8. Yara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fertiliser brands

5 answers

  • Asked ChatGPT

    “Which fertiliser brand should I buy?”

    1. 1Espoma
    2. 2Miracle-Gro
    3. 3Osmocote

  • Asked ChatGPT

    “What are the best fertiliser brands?”

    1. 1Espoma
    2. 2Miracle-Gro
    3. 3Scotts
    4. 4Osmocote

  • Asked ChatGPT

    “What's the best fertiliser brand for a healthy lawn?”

    1. 1Scotts

  • Searched Google, AI Overview

    “lawn fertiliser”

    1. 1Scotts

  • Searched Google, AI Overview

    “garden fertiliser”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Haifa or Miracle-Gro more popular in search?

    This chart shows how often people search Google for Haifa and Miracle-Gro by name. Each line represents a brand's share of searches for all eight fertiliser brands we track, month by month, from English-language searches worldwide.

    Haifa and Miracle-Gro among fertiliser brands worldwide, by month

    Share of searches by month for Haifa, Miracle-Gro. The figures are in the table below the chart.

    View monthly share of searches table
    MonthICLHaifaNutrienMiracle-GroOsmocoteEspomaScottsYara
    Oct 202560.6%22.2%8.2%4.5%3.7%0.59%0.21%0.01%
    Nov 202559.7%21.8%9.8%4.4%3.6%0.48%0.17%0.01%
    Dec 202566.4%19.9%7.3%3.3%2.7%0.34%0.13%0.02%
    Jan 202663.9%19.1%8.6%3.9%3.9%0.5%0.15%0.02%
    Feb 202652.8%28.9%8.7%4.8%3.9%0.63%0.28%0.02%
    Mar 202637.5%45.9%6.2%5%4.1%0.83%0.37%0.01%
    Apr 202648.8%26.7%6.6%9.8%6.6%1.1%0.48%0.01%
    May 202659.9%14.6%5.4%12%6.6%1.1%0.32%<0.01%
    Jun 202653.2%19.4%7.2%13.1%5.8%0.95%0.34%0.02%
    Jul 202658.5%21.4%5.3%9.6%4.3%0.7%0.21%0.01%
    Aug 202657.4%21%7.7%7.7%5.2%0.69%0.31%<0.01%
    Sep 202664.7%19.4%7.1%4.8%3.2%0.52%0.23%0.01%

    How has the Haifa and Miracle-Gro comparison changed over the last 12 months?

    3 findings
    • Haifa was ahead of Miracle-Gro in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Haifa’s share of searches among fertiliser brands worldwide moved from 22.2% to 19.4%, and its estimated monthly branded searches held steady at 135K.
    • Across the 12 months ending September 2026, Miracle-Gro’s share of searches among fertiliser brands worldwide moved from 4.5% to 4.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

    How did search popularity change for fertiliser brands worldwide in September 2026?

    2 changes

    1. In September 2026, Miracle-Gro lost share of searches among fertiliser brands worldwide, from 7.7% to 4.8%.

    2. In September 2026, Haifa lost share of searches among fertiliser brands worldwide, from 21% to 19.4%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Haifa’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Haifa

    1 branded search term

    • haifa

    Miracle-Gro

    1 branded search term

    • miracle-gro

    How the Brand Demand Index is measured

    Other head-to-heads among fertiliser brands

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