How popular isScotts?
In September 2026, people searched for Scotts by name about 1,600 times worldwide, a 23.1% increase from the previous year. These searches made up 0.41% of all global lawn fertiliser brand searches, placing Scotts fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about lawn fertiliser brands, Scotts appeared in four of the five answers and was the most recommended of the six.
Scotts is the fifth most searched of 6 competitors and the most recommended in AI answers.
DaltonsShare of searches 77.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
YatesShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Miracle-GroShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Jonathan GreenShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- ScottsShare of searches 0.41%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top lawn fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scotts was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scotts is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scotts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Andersons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jonathan Green2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Daltons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miracle-Gro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn fertiliser brands
5 answers
Asked ChatGPT
“Which lawn fertiliser brand should I buy?”
Asked ChatGPT
“What are the best lawn fertiliser brands?”
Asked ChatGPT
“What's the best lawn fertiliser brand for a greener lawn?”
Searched Google, AI Overview
“best lawn fertiliser”
Searched Google, AI Overview
“slow release fertiliser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which lawn fertiliser brands compete with Scotts?
Share of searches by month for Daltons, Yates, Miracle-Gro, Jonathan Green, Scotts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daltons | Yates | Miracle-Gro | Jonathan Green | Scotts | The Andersons |
|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.9% | 6% | 1.8% | 0.29% | 0.05% |
| Nov 2025 | 81.3% | 10.9% | 6% | 1.5% | 0.24% | 0.02% |
| Dec 2025 | 81.3% | 10.9% | 6% | 1.5% | 0.24% | 0.02% |
| Jan 2026 | 81.3% | 10.9% | 6% | 1.5% | 0.24% | 0.03% |
| Feb 2026 | 81.7% | 9% | 7.4% | 1.5% | 0.43% | 0.07% |
| Mar 2026 | 75.2% | 8.3% | 12.4% | 3.1% | 0.9% | 0.15% |
| Apr 2026 | 69.6% | 9.4% | 17.1% | 2.9% | 0.83% | 0.14% |
| May 2026 | 67.9% | 9.1% | 20.4% | 1.9% | 0.54% | 0.11% |
| Jun 2026 | 67.9% | 9.1% | 20.4% | 1.9% | 0.52% | 0.09% |
| Jul 2026 | 67.5% | 13.6% | 16.6% | 1.9% | 0.36% | 0.06% |
| Aug 2026 | 72.9% | 12% | 12% | 2.5% | 0.47% | 0.08% |
| Sep 2026 | 77.9% | 10.5% | 8.6% | 2.6% | 0.41% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.9% | 301K | +22.4% | +4.9 points | |
| 2, moved from 3rd to 2nd | 10.5% | 40.5K | 0% | -1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.6% | 33.1K | -18.3% | -3.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.6% | 10.2K | +21.5% | +0.1 points | |
| 5, held 5th | 0.41% | 1.6K | 0% | -0.1 points | |
| 6, held 6th | 0.07% | 260 | 0% | 0 points |
1.
Daltons77.9%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +4.9 points.
2.
Yates10.5%
Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.
8.6%
Moved from 2nd to 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.4 points.
2.6%
Held 4th. 10.2K estimated branded searches, +21.5% vs prior month. Share +0.1 points.
5.
Scotts0.41%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.07%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Scotts and its closest rivals
Every comparison with Scotts
20 comparisons
- Espoma vs Scotts
- Haifa vs Scotts
- ICL vs Scotts
- Miracle-Gro vs Scotts
- Nutrien vs Scotts
- Osmocote vs Scotts
- Craftsman vs Scotts
- Daltons vs Scotts
- Fiskars vs Scotts
- Greenworks vs Scotts
- John Deere vs Scotts
- Jonathan Green vs Scotts
- Ryobi vs Scotts
- Scotts vs Yates
- Barenbrug vs Scotts
- Green Velvet vs Scotts
- Pennington vs Scotts
- American Lawn Mower Company vs Scotts
- Scotts vs The Andersons
- Scotts vs Yara
How has branded search demand for Scotts changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scotts worldwide rose from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Scotts’ share of searches among lawn fertiliser brands worldwide held steady, from 0.29% to 0.41%.
How did search popularity change for lawn fertiliser brands worldwide in September 2026?
6 changes
In September 2026, Daltons gained share of searches among lawn fertiliser brands worldwide, from 72.9% to 77.9%.
In September 2026, Miracle-Gro lost share of searches among lawn fertiliser brands worldwide, from 12% to 8.6%.
In September 2026, Yates lost share of searches among lawn fertiliser brands worldwide, from 12% to 10.5%.
Estimated monthly branded searches for The Andersons worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for Jonathan Green worldwide rose 22.9% over 12 measured months, from 8.3K to 10.2K in September 2026.
How are Scotts’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Scotts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- scotts lawn
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Where does Scotts compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Reel mower brands | 6th of 7 | 0.07% | Show ranking |
| Fertiliser brands | 7th of 8 | 0.23% | Show ranking |
| Lawn fertiliser brands | 5th of 6 | 0.41% | Shown above |
| Lawn seed brands | 6th of 6 | 1.7% | Show ranking |
Is Scotts your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.