Brandwave

How popular isJonathan Green?

In September 2026, people searched for Jonathan Green by name about 10,200 times worldwide, a 22.9% increase from the previous year. These searches made up 2.6% of all global lawn fertiliser brand searches, placing Jonathan Green fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about lawn fertiliser brands, Jonathan Green appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Jonathan Green is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. DaltonsShare of searches 77.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. YatesShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Miracle-GroShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Jonathan GreenShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. ScottsShare of searches 0.41%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+1 more

Jonathan Green website (opens in a new tab)

Follow Jonathan Green and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top lawn fertiliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jonathan Green was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jonathan Green is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scotts1st
  2. The Andersons2nd
  3. Jonathan Green3rd
  4. Daltons–
  5. Yates–
  6. Miracle-Gro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scotts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Andersons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jonathan Green2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daltons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miracle-Gro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn fertiliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lawn fertiliser brands compete with Jonathan Green?

Jonathan Green against lawn fertiliser brands worldwide, by month

Share of searches by month for Daltons, Yates, Miracle-Gro, Jonathan Green. The figures are in the table below the chart.

View monthly share of searches table
MonthDaltonsYatesMiracle-GroJonathan GreenScottsThe Andersons
Oct 202581%10.9%6%1.8%0.29%0.05%
Nov 202581.3%10.9%6%1.5%0.24%0.02%
Dec 202581.3%10.9%6%1.5%0.24%0.02%
Jan 202681.3%10.9%6%1.5%0.24%0.03%
Feb 202681.7%9%7.4%1.5%0.43%0.07%
Mar 202675.2%8.3%12.4%3.1%0.9%0.15%
Apr 202669.6%9.4%17.1%2.9%0.83%0.14%
May 202667.9%9.1%20.4%1.9%0.54%0.11%
Jun 202667.9%9.1%20.4%1.9%0.52%0.09%
Jul 202667.5%13.6%16.6%1.9%0.36%0.06%
Aug 202672.9%12%12%2.5%0.47%0.08%
Sep 202677.9%10.5%8.6%2.6%0.41%0.07%

  1. 1.Daltons

    77.9%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +4.9 points.

  2. 2.Yates

    10.5%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Miracle-Gro

    8.6%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  4. 4.Jonathan Green

    2.6%

    Held 4th. 10.2K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  5. 5.Scotts

    0.41%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.The Andersons

    0.07%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jonathan Green and its closest rivals

Every comparison with Jonathan Green

8 comparisons

How has branded search demand for Jonathan Green changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jonathan Green worldwide rose from 8.3K to 10.2K.
  • Across the 12 months ending September 2026, Jonathan Green’s share of searches among lawn fertiliser brands worldwide increased from 1.8% to 2.6%.
  • Across the 12 months ending September 2026, Jonathan Green’s share of searches among lawn fertiliser brands worldwide peaked at 3.1% in March 2026 and was lowest at 1.5% in December 2025.

How did search popularity change for lawn fertiliser brands worldwide in September 2026?

6 changes

  1. In September 2026, Daltons gained share of searches among lawn fertiliser brands worldwide, from 72.9% to 77.9%.

  2. In September 2026, Miracle-Gro lost share of searches among lawn fertiliser brands worldwide, from 12% to 8.6%.

  3. In September 2026, Yates lost share of searches among lawn fertiliser brands worldwide, from 12% to 10.5%.

  4. Estimated monthly branded searches for The Andersons worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  5. Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Jonathan Green worldwide rose 22.9% over 12 measured months, from 8.3K to 10.2K in September 2026.

How are Jonathan Green’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jonathan Green’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jonathan green
  • jonathan green lawn

Do you work for Jonathan Green? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Jonathan Green compete?

Jonathan Green is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Lawn fertiliser brands4th of 62.6%Shown above
Lawn seed brands4th of 610.9%Show ranking
Grass seed brands2nd of 332.2%Show ranking
Creator with pink hair and a pink jacket

Is Jonathan Green your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free