Miracle-Gro vs Yates:Which is more popular?
In September 2026, Yates had more branded searches than Miracle-Gro among lawn fertiliser brands worldwide. Yates had about 40,500 branded searches, while Miracle-Gro had 33,100. Yates made up 10.5% of all lawn fertiliser brand searches we track, and Miracle-Gro accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about lawn fertiliser brands, neither Miracle-Gro nor Yates appeared in any of the five answers.
Who do people search for more?
Yates, about 22% more searches than Miracle-Gro
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top lawn fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Miracle-Gro nor Yates showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scotts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Andersons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jonathan Green2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Daltons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miracle-Gro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn fertiliser brands
5 answers
Asked ChatGPT
“Which lawn fertiliser brand should I buy?”
Asked ChatGPT
“What are the best lawn fertiliser brands?”
Asked ChatGPT
“What's the best lawn fertiliser brand for a greener lawn?”
Searched Google, AI Overview
“best lawn fertiliser”
Searched Google, AI Overview
“slow release fertiliser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Miracle-Gro or Yates more popular in search?
This chart shows how often people search Google for Miracle-Gro and Yates by name. Each line represents a brand's share of searches for all six lawn fertiliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yates, Miracle-Gro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daltons | Yates | Miracle-Gro | Jonathan Green | Scotts | The Andersons |
|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.9% | 6% | 1.8% | 0.29% | 0.05% |
| Nov 2025 | 81.3% | 10.9% | 6% | 1.5% | 0.24% | 0.02% |
| Dec 2025 | 81.3% | 10.9% | 6% | 1.5% | 0.24% | 0.02% |
| Jan 2026 | 81.3% | 10.9% | 6% | 1.5% | 0.24% | 0.03% |
| Feb 2026 | 81.7% | 9% | 7.4% | 1.5% | 0.43% | 0.07% |
| Mar 2026 | 75.2% | 8.3% | 12.4% | 3.1% | 0.9% | 0.15% |
| Apr 2026 | 69.6% | 9.4% | 17.1% | 2.9% | 0.83% | 0.14% |
| May 2026 | 67.9% | 9.1% | 20.4% | 1.9% | 0.54% | 0.11% |
| Jun 2026 | 67.9% | 9.1% | 20.4% | 1.9% | 0.52% | 0.09% |
| Jul 2026 | 67.5% | 13.6% | 16.6% | 1.9% | 0.36% | 0.06% |
| Aug 2026 | 72.9% | 12% | 12% | 2.5% | 0.47% | 0.08% |
| Sep 2026 | 77.9% | 10.5% | 8.6% | 2.6% | 0.41% | 0.07% |
How has the Miracle-Gro and Yates comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Miracle-Gro took it in March 2026, Yates took it in September 2026.
- Across the 12 months ending September 2026, Miracle-Gro’s share of searches among lawn fertiliser brands worldwide moved from 6% to 8.6%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Yates’ share of searches among lawn fertiliser brands worldwide moved from 10.9% to 10.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for lawn fertiliser brands worldwide in September 2026?
2 changes
In September 2026, Miracle-Gro lost share of searches among lawn fertiliser brands worldwide, from 12% to 8.6%.
In September 2026, Yates lost share of searches among lawn fertiliser brands worldwide, from 12% to 10.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Miracle-Gro’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miracle-Gro
1 branded search term
- miracle-gro
Yates
1 branded search term
- yates
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