Brandwave

How popular isThe Andersons?

In September 2026, people searched for The Andersons by name about 260 times worldwide, a 23.8% increase from the previous year. These searches made up 0.07% of all global lawn fertiliser brand searches, placing The Andersons sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about lawn fertiliser brands, The Andersons appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

The Andersons is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. DaltonsShare of searches 77.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. YatesShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Miracle-GroShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Jonathan GreenShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. The AndersonsShare of searches 0.07%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top lawn fertiliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Andersons was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Andersons is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scotts1st
  2. The Andersons2nd
  3. Jonathan Green3rd
  4. Daltons–
  5. Yates–
  6. Miracle-Gro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scotts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Andersons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jonathan Green2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daltons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miracle-Gro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn fertiliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lawn fertiliser brands compete with The Andersons?

The Andersons against lawn fertiliser brands worldwide, by month

Share of searches by month for Daltons, Yates, Miracle-Gro, Jonathan Green, The Andersons. The figures are in the table below the chart.

View monthly share of searches table
MonthDaltonsYatesMiracle-GroJonathan GreenScottsThe Andersons
Oct 202581%10.9%6%1.8%0.29%0.05%
Nov 202581.3%10.9%6%1.5%0.24%0.02%
Dec 202581.3%10.9%6%1.5%0.24%0.02%
Jan 202681.3%10.9%6%1.5%0.24%0.03%
Feb 202681.7%9%7.4%1.5%0.43%0.07%
Mar 202675.2%8.3%12.4%3.1%0.9%0.15%
Apr 202669.6%9.4%17.1%2.9%0.83%0.14%
May 202667.9%9.1%20.4%1.9%0.54%0.11%
Jun 202667.9%9.1%20.4%1.9%0.52%0.09%
Jul 202667.5%13.6%16.6%1.9%0.36%0.06%
Aug 202672.9%12%12%2.5%0.47%0.08%
Sep 202677.9%10.5%8.6%2.6%0.41%0.07%
  1. 1.Daltons

    77.9%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +4.9 points.

  2. 2.Yates

    10.5%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. Moved from 2nd to 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  4. Held 4th. 10.2K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  5. 5.Scotts

    0.41%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between The Andersons and its closest rivals

Every comparison with The Andersons

5 comparisons

How has branded search demand for The Andersons changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Andersons worldwide rose from 210 to 260.
  • Across the 12 months ending September 2026, The Andersons’ share of searches among lawn fertiliser brands worldwide held steady, from 0.05% to 0.07%.

How did search popularity change for lawn fertiliser brands worldwide in September 2026?

6 changes
  1. In September 2026, Daltons gained share of searches among lawn fertiliser brands worldwide, from 72.9% to 77.9%.

  2. In September 2026, Miracle-Gro lost share of searches among lawn fertiliser brands worldwide, from 12% to 8.6%.

  3. In September 2026, Yates lost share of searches among lawn fertiliser brands worldwide, from 12% to 10.5%.

  4. Estimated monthly branded searches for The Andersons worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  5. Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Jonathan Green worldwide rose 22.9% over 12 measured months, from 8.3K to 10.2K in September 2026.

How are The Andersons’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Andersons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the andersons lawn

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How the Brand Demand Index is measured

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Is The Andersons your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.