Brandwave

How popular isRyobi in search?

In September 2026, there were an estimated 825K branded searches for Ryobi worldwide which is up 5.6% over the last 12 months. Ryobi holds 34.5% estimated Share of Search among reel mower brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. John Deere41.8%
  2. Ryobi34.5%
  3. Craftsman12.6%
  4. Fiskars7%
  5. Greenworks3.8%
  6. Jacobsen0.34%
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Which reel mower brands compete with Ryobi?

Ryobi against reel mower brands worldwide, by month

Share of Search by month for John Deere, Ryobi, Craftsman, Fiskars, Greenworks. The figures are in the table below the chart.

View monthly share of search table
MonthJohn DeereRyobiCraftsmanFiskarsGreenworksJacobsen
Oct 202544.1%34.5%10.9%7%3.3%0.29%
Nov 202539%40.7%9.6%7.3%2.9%0.47%
Dec 202541.5%35.6%12.5%6.8%3.1%0.5%
Jan 202643%33.5%13%6.9%3.2%0.43%
Feb 202644.7%29%16.5%6.8%2.7%0.36%
Mar 202637%35.7%16.6%7%3.3%0.3%
Apr 202636%39%13.3%7.5%4%0.29%
May 202635.3%39.1%13%7.6%4.8%0.29%
Jun 202635.8%40%13.2%6%4.8%0.24%
Jul 202638.8%35.5%14.3%7%4.3%0.26%
Aug 202638.8%34.9%14.3%7.3%4.3%0.57%
Sep 202641.8%34.5%12.6%7%3.8%0.34%
  1. 1.John Deere

    41.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Ryobi

    34.5%

    Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.

  3. 3.Craftsman

    12.6%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.

  5. Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  6. 6.Jacobsen

    0.34%

    Held 6th. 8.1K estimated branded searches, -45.3% vs prior month. Share -0.2 points.

Compare search popularity between Ryobi and its closest rivals

How has branded search demand for Ryobi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ryobi worldwide rose from 781K to 825K.
  • Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among reel mower brands worldwide peaked at 40.7% in November 2025 and was lowest at 29% in February 2026.

How did search popularity change for reel mower brands worldwide in September 2026?

  1. In September 2026, John Deere gained estimated Share of Search among reel mower brands worldwide, from 38.8% to 41.8%.

  2. In September 2026, Craftsman lost estimated Share of Search among reel mower brands worldwide, from 14.3% to 12.6%.

  3. Ryobi’s estimated Share of Search among reel mower brands worldwide has lost ground for 3 months in a row, from 40% to 34.5% in September 2026.

  4. Estimated monthly branded searches for Jacobsen worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

Where does Ryobi compete?

Ryobi is ranked in 62 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands3rd of 85%Show ranking
Garden machinery brands5th of 65.2%Show ranking
Riding lawn mower brands4th of 75.4%Show ranking
Lawn mower brands4th of 65.5%Show ranking
Snow blower brands3rd of 65.9%Show ranking
Portable generator brands2nd of 56.5%Show ranking
Cordless vacuum brands3rd of 86.7%Show ranking
Leaf blower brands4th of 615%Show ranking
Cordless chainsaw brands4th of 515.1%Show ranking
Grass trimmer brands4th of 815.3%Show ranking
Cordless grease gun brands4th of 515.5%Show ranking
Biscuit joiner brands3rd of 816.1%Show ranking
Staple gun brands3rd of 616.5%Show ranking
Orbital sander brands3rd of 717.3%Show ranking
Power tool brands3rd of 617.4%Show ranking
Saw stand brands3rd of 817.8%Show ranking
Cordless drill brands3rd of 518.3%Show ranking
Hot glue gun brands3rd of 518.3%Show ranking
Cordless stapler brands3rd of 519%Show ranking
Narrow crown stapler brands3rd of 519%Show ranking
Cable stapler brands3rd of 419%Show ranking
Skill saw brands3rd of 419%Show ranking
Hedge trimmer brands4th of 519.4%Show ranking
Leaf blowers4th of 619.7%Show ranking
Chainsaw and outdoor power brands4th of 619.7%Show ranking
Chainsaw brands4th of 520.2%Show ranking
Leaf vacuum brands3rd of 620.6%Show ranking
Chain mortiser brands3rd of 421.1%Show ranking
Power screwdriver brands2nd of 522%Show ranking
Compound miter saw brands2nd of 522%Show ranking
LED work light brands2nd of 522.6%Show ranking
Wet dry vacuum brands2nd of 523.2%Show ranking
Cordless Sawzall brands2nd of 523.5%Show ranking
PEX crimper brands2nd of 424.5%Show ranking
Car polisher brands2nd of 324.8%Show ranking
Framing nail gun brands2nd of 324.8%Show ranking
Power inverter brands2nd of 324.8%Show ranking
Garden tool brands3rd of 625%Show ranking
Garden shredders3rd of 625.2%Show ranking
Impact driver brands2nd of 526.8%Show ranking
Pressure washer brands2nd of 627.8%Show ranking
Sander brands2nd of 528.3%Show ranking
Power planers2nd of 630.8%Show ranking
Bench grinders2nd of 630.8%Show ranking
Cordless blower brands2nd of 331.3%Show ranking
Hedge cutter brands2nd of 331.3%Show ranking
Tile cutter brands2nd of 431.8%Show ranking
Cordless roofing nailer brands2nd of 432.4%Show ranking
Air compressor brands2nd of 532.7%Show ranking
Reel mower brands2nd of 634.5%Shown above
Hand planer brands2nd of 534.7%Show ranking
Tyre inflators2nd of 639.4%Show ranking
Blower vac brands2nd of 439.6%Show ranking
Router circle jig brands1st of 443.1%Show ranking
Pressure washer accessories1st of 645%Show ranking
Pressure washers1st of 645%Show ranking
Cylinder mower brands2nd of 345.2%Show ranking
Workbench light brands1st of 445.9%Show ranking
Wet tile saw brands1st of 450.6%Show ranking
Pedestal grinder brands1st of 354.9%Show ranking
Oscillating sander brands1st of 668.4%Show ranking
Cordless edger brands1st of 370.8%Show ranking

How is Ryobi measured?

Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • ryobi
  • ryobi lawn mower
  • ryobi pressure washer
  • ryobi tool

Do you work for Ryobi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Ryobi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.