How popular isHusqvarna in search?
In August 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 13.8% over the last 11 months. Husqvarna holds 10.5% estimated Share of Search among garden machinery brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honda69.2%Husqvarna10.5%
Makita7.6%Stihl7.6%
Ryobi5.1%
EGO Power+—
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Which garden machinery brands compete with Husqvarna?
Share of Search by month for Honda, Husqvarna, Makita, Stihl, Ryobi. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Husqvarna | Makita | Stihl | Ryobi | EGO Power+ |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 11.6% | 10.7% | 7.2% | 4.8% | — |
| Nov 2025 | 66.4% | 9.4% | 10.8% | 7.3% | 6% | — |
| Dec 2025 | 69.8% | 8.1% | 9.3% | 7.7% | 5.1% | — |
| Jan 2026 | 69.7% | 9.8% | 7.7% | 7.7% | 5.1% | — |
| Feb 2026 | 70.4% | 9.9% | 7.7% | 7.7% | 4.2% | — |
| Mar 2026 | 64.8% | 12% | 8.7% | 8.7% | 5.8% | — |
| Apr 2026 | 63.8% | 15% | 7% | 8.5% | 5.7% | — |
| May 2026 | 63.6% | 15.2% | 7% | 8.5% | 5.7% | — |
| Jun 2026 | 65.6% | 12.5% | 7.2% | 8.8% | 5.9% | — |
| Jul 2026 | 70.1% | 10.8% | 6.3% | 7.7% | 5.2% | — |
| Aug 2026 | 69.2% | 10.5% | 7.6% | 7.6% | 5.1% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.2% | 7.5M | 0% | -0.9 points | |
| 2, held 2nd | 10.5% | 1.1M | -1.4% | -0.3 points | |
| 3, moved from 4th to 3rd | 7.6% | 823K | +22.3% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.6% | 823K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.1% | 550K | 0% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Honda69.2%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.9 points.
10.5%
Held 2nd. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.3 points.
3.
Makita7.6%
Moved from 4th to 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +1.3 points.
4.
7.6%
Moved from 3rd to 4th. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
5.1%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Husqvarna and its closest rivals
How has branded search demand for Husqvarna changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among garden machinery brands worldwide decreased from 11.6% to 10.5%.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among garden machinery brands worldwide peaked at 15.2% in May 2026 and was lowest at 8.1% in December 2025.
How did search popularity change for garden machinery brands worldwide in August 2026?
3 changes
In August 2026, Makita overtook Stihl to rank 3rd among garden machinery brands worldwide, at 7.6%.
In August 2026, Honda lost estimated Share of Search among garden machinery brands worldwide, from 70.1% to 69.2%.
Husqvarna’s estimated Share of Search among garden machinery brands worldwide has lost ground for 3 months in a row, from 15.2% to 10.5% in August 2026.
Where does Husqvarna compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden machinery brands | 2nd of 6 | 10.5% | Shown above |
| Hedge trimmer brands | 1st of 5 | 32.1% | Show ranking |
| Leaf blowers | 1st of 6 | 32.6% | Show ranking |
| Chainsaw brands | 1st of 5 | 34.1% | Show ranking |
| Garden tool brands | 1st of 5 | 39.3% | Show ranking |
| Robot mowers | 1st of 6 | 47.9% | Show ranking |
| Chainsaw chain brands | 1st of 6 | 48.4% | Show ranking |
| Chainsaw safety gear brands | 1st of 6 | 53.5% | Show ranking |
| Chainsaw bars | 1st of 6 | 57.4% | Show ranking |
| Robot lawn mower brands | 1st of 5 | 72% | Show ranking |
| Embroidery machine brands | 1st of 5 | 76.1% | Show ranking |
| Lawn mower blade brands | 1st of 6 | 82.1% | Show ranking |
How is Husqvarna measured?
Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- automower
- husqvarna
- husqvarna automower
- husqvarna com
- husqvarna lawn mower
- husqvarna robotic lawn mower
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Is Husqvarna your brand?
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