Brandwave

How popular isHusqvarna in search?

In September 2026, people searched for Husqvarna by name about 1.1 million times worldwide, a 15.4% decrease from the previous year. These searches made up 36.7% of all global robot mower brand searches, placing Husqvarna first out of 13 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Husqvarna36.7%
  2. Stihl28.6%
  3. Eufy14.9%
  4. Gardena6.7%
  5. Mammotion4.4%
  6. Toro4.1%
  7. Segway Navimow3.3%
  8. Worx Landroid0.6%
  9. Ecovacs Goat0.27%
  10. Robomow0.18%
  11. +3 more
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Which robot mower brands compete with Husqvarna?

Husqvarna against robot mower brands worldwide, by month

Share of searches by month for Husqvarna, Stihl, Eufy, Gardena, Mammotion, Toro, Segway Navimow. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

  1. 1.Husqvarna

    36.7%

    Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.3 points.

  2. 2.Stihl

    28.6%

    Held 2nd. 864K estimated branded searches, +0.86% vs prior month. Share +1.8 points.

  3. 3.Eufy

    14.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Gardena

    6.7%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  5. 5.Mammotion

    4.4%

    Moved from 6th to 5th. 134K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  6. 6.Toro

    4.1%

    Moved from 5th to 6th. 122K estimated branded searches, -30.1% vs prior month. Share -1.4 points.

  7. 7.Segway Navimow

    3.3%

    Held 7th. 101K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Worx Landroid

    0.6%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  9. 9.Ecovacs Goat

    0.27%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Robomow

    0.18%

    Moved from 11th to 10th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.MOVA LiDAX Ultra

    0.15%

    Moved from 10th to 11th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  12. 12.Sunseeker

    0.07%

    Held 12th. 2.2K estimated branded searches, -0.9% vs prior month. Share 0 points.

  13. 13.STIGA

    0.02%

    Held 13th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

69 comparisons

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among robot mower brands worldwide decreased from 42.9% to 36.7%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among robot mower brands worldwide peaked at 42.9% in October 2025 and was lowest at 33.8% in June 2026.

How did search popularity change for robot mower brands worldwide in September 2026?

6 changes

  1. In September 2026, Stihl gained share of searches among robot mower brands worldwide, from 26.9% to 28.6%.

  2. In September 2026, Husqvarna gained share of searches among robot mower brands worldwide, from 35.4% to 36.7%.

  3. In September 2026, Eufy gained share of searches among robot mower brands worldwide, from 14.1% to 14.9%.

  4. In September 2026, Toro lost share of searches among robot mower brands worldwide, from 5.5% to 4.1%.

  5. In September 2026, Gardena lost share of searches among robot mower brands worldwide, from 7.7% to 6.7%.

  6. In September 2026, Mammotion lost share of searches among robot mower brands worldwide, from 5.1% to 4.4%.

How are Husqvarna’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

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How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 34 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands4th of 915.4%Show ranking
Chainsaw and outdoor power brands3rd of 915.5%Show ranking
Hedge trimmer brands3rd of 815.6%Show ranking
Cordless chainsaw brands4th of 715.6%Show ranking
Grass trimmer brands3rd of 1016.9%Show ranking
Stone saw brands4th of 817.7%Show ranking
Chainsaw brands3rd of 717.8%Show ranking
Cut off saw brands3rd of 721.9%Show ranking
Earth auger brands2nd of 823.4%Show ranking
Push mower brands2nd of 724.1%Show ranking
Chainsaw bars3rd of 624.7%Show ranking
Plate compactor brands2nd of 825.2%Show ranking
Garden machinery brands2nd of 626.4%Show ranking
Lawn edger brands1st of 1026.4%Show ranking
Brush cutter brands1st of 826.9%Show ranking
Chainsaw chain brands3rd of 627.2%Show ranking
Garden tool brands1st of 1127.7%Show ranking
Riding lawn mower brands1st of 827.7%Show ranking
Chainsaw safety gear brands3rd of 628.1%Show ranking
Lawn mower blade brands2nd of 628.2%Show ranking
Backpack sprayer brands2nd of 1130.1%Show ranking
Brush blade brands3rd of 530.3%Show ranking
Lawn mower brands2nd of 831.3%Show ranking
Robot mower brands1st of 1336.7%Shown above
Lawn tractor brands1st of 541.3%Show ranking
Edger brands2nd of 742.8%Show ranking
Walk behind mower brands1st of 544.4%Show ranking
Power broom brands2nd of 445.4%Show ranking
Snow blower brands1st of 947.5%Show ranking
Asphalt cutter brands2nd of 548.1%Show ranking
Backpack blower brands2nd of 448.1%Show ranking
Face shield brands1st of 754.4%Show ranking
Rear tine tiller brands1st of 674.5%Show ranking
Hover mower brands1st of 481.3%Show ranking
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