How popular isHusqvarna in search?
In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 28.4% estimated Share of Search among riding lawn mower brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Husqvarna28.4%
John Deere28.4%
Ryobi23.4%
Kubota10.5%
Toro3.5%
Honda Power Equipment3.3%
Greenworks2.6%
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Which riding lawn mower brands compete with Husqvarna?
Share of Search by month for Husqvarna, John Deere, Ryobi, Kubota, Toro, Honda Power Equipment, Greenworks. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | John Deere | Ryobi | Kubota | Toro | Honda Power Equipment | Greenworks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 26.9% | 21% | 12.1% | 2.2% | 2.9% | 2% |
| Nov 2025 | 27.4% | 27.4% | 28.5% | 10.1% | 1.7% | 3% | 2% |
| Dec 2025 | 25% | 30.4% | 26.1% | 11.2% | 1.3% | 3.8% | 2.2% |
| Jan 2026 | 29% | 29% | 22.6% | 10.7% | 1.6% | 5% | 2.1% |
| Feb 2026 | 30.4% | 30.4% | 19.7% | 11.2% | 1.9% | 4.7% | 1.8% |
| Mar 2026 | 30% | 24.6% | 23.8% | 11.1% | 4.2% | 4.2% | 2.2% |
| Apr 2026 | 32.8% | 21.8% | 23.6% | 9.8% | 5.5% | 4% | 2.4% |
| May 2026 | 32.4% | 21.6% | 24% | 9.7% | 5.5% | 3.9% | 2.9% |
| Jun 2026 | 28.7% | 23.5% | 26.3% | 10.6% | 4.3% | 3.5% | 3.2% |
| Jul 2026 | 27.1% | 27.1% | 24.8% | 10% | 4.7% | 3.3% | 3% |
| Aug 2026 | 27.2% | 27.2% | 24.4% | 10% | 4.8% | 3.5% | 3% |
| Sep 2026 | 28.4% | 28.4% | 23.4% | 10.5% | 3.5% | 3.3% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.4% | 1M | 0% | +1.2 points | |
| 2, held 2nd | 28.4% | 1M | 0% | +1.2 points | |
| 3, held 3rd | 23.4% | 825K | -8.3% | -1 points | |
| 4, held 4th | 10.5% | 368K | 0% | +0.5 points | |
| 5, held 5th | 3.5% | 122K | -30.1% | -1.3 points | |
| 6, held 6th | 3.3% | 115K | -10% | -0.2 points | |
| 7, held 7th | 2.6% | 90.5K | -17.7% | -0.4 points |
28.4%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.
28.4%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
23.4%
Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1 points.
4.
10.5%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
3.5%
Held 5th. 122K estimated branded searches, -30.1% vs prior month. Share -1.3 points.
3.3%
Held 6th. 115K estimated branded searches, -10% vs prior month. Share -0.2 points.
2.6%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
Compare search popularity between Husqvarna and its closest rivals
Every comparison with Husqvarna
49 comparisons
- B&G vs Husqvarna
- Husqvarna vs John Deere
- Husqvarna vs Makita
- Husqvarna vs Milwaukee
- Husqvarna vs Oregon
- Husqvarna vs Stihl
- Husqvarna vs Ryobi
- DeWalt vs Husqvarna
- Husqvarna vs Segway
- Honeywell vs Husqvarna
- Cannon vs Husqvarna
- Archer vs Husqvarna
- Husqvarna vs Kubota
- Carlton vs Husqvarna
- Craftsman vs Husqvarna
- Black and Decker vs Husqvarna
- Gardena vs Husqvarna
- Hobart vs Husqvarna
- Fiskars vs Husqvarna
- Husqvarna vs Rotary
- Husqvarna vs Kask
- Husqvarna vs Toro
- Honda Power Equipment vs Husqvarna
- Elysee vs Husqvarna
- Husqvarna vs Janome
- Husqvarna vs Segway Navimow
- Bernina vs Husqvarna
- Greenworks vs Husqvarna
- Husqvarna vs Stens
- Husqvarna vs MTD
- Husqvarna vs Stiga
- Bolle vs Husqvarna
- Brother vs Husqvarna
- Husqvarna vs Miller
- Hilti vs Husqvarna
- Husqvarna vs Troy-Bilt
- Husqvarna vs Pfanner
- Husqvarna vs Worx Landroid
- Husqvarna vs Melco
- ECHO vs Husqvarna
- Husqvarna vs Sun Joe
- Bobcat vs Husqvarna
- Evolution vs Husqvarna
- Husqvarna vs WORX
- Husqvarna vs Masport
- Husqvarna vs Robomow
- Bosch vs Husqvarna
- Husqvarna vs Sunseeker
- Husqvarna vs Mikasa
How has branded search demand for Husqvarna changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among riding lawn mower brands worldwide decreased from 32.9% to 28.4%.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among riding lawn mower brands worldwide peaked at 32.9% in October 2025 and was lowest at 25% in December 2025.
How did search popularity change for riding lawn mower brands worldwide in September 2026?
6 changes
In September 2026, Husqvarna gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.
In September 2026, John Deere gained estimated Share of Search among riding lawn mower brands worldwide, from 27.2% to 28.4%.
In September 2026, Toro lost estimated Share of Search among riding lawn mower brands worldwide, from 4.8% to 3.5%.
In September 2026, Ryobi lost estimated Share of Search among riding lawn mower brands worldwide, from 24.4% to 23.4%.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Where does Husqvarna compete?
How is Husqvarna measured?
Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- automower
- husqvarna
- husqvarna automower
- husqvarna lawn mower
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