Brandwave

Chainsaw chain brands:Which brands are most popular in search?

In August 2026, Husqvarna was the most searched among chainsaw chain brands worldwide, with an estimated 1.1M branded searches and 48.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna48.4%
  2. Stihl35.1%
  3. Carlton15.7%
  4. ECHO0.52%
  5. Oregon0.23%
  6. Archer<0.01%

Follow chainsaw chain brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the chainsaw chain brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chainsaw chain brands worldwide, by month

Share of Search by month for Husqvarna, Stihl, Carlton. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlCarltonECHOOregonArcher
Oct 202554.7%34.2%10.2%0.62%0.27%<0.01%
Nov 202549.3%38.1%11.4%0.84%0.31%<0.01%
Dec 202544.4%42.2%12.6%0.51%0.28%<0.01%
Jan 202650.4%39.4%9.6%0.39%0.26%<0.01%
Feb 202649.3%38.5%11.5%0.38%0.25%<0.01%
Mar 202651.2%36.9%11.1%0.45%0.24%<0.01%
Apr 202657%32.5%9.8%0.48%0.21%<0.01%
May 202657.5%32.2%9.7%0.39%0.21%<0.01%
Jun 202652%36.4%11%0.44%0.2%<0.01%
Jul 202650.2%35.9%13.1%0.53%0.24%<0.01%
Aug 202648.4%35.1%15.7%0.52%0.23%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Husqvarna

    48.4%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.8 points.

  2. 2.Stihl

    35.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Carlton

    15.7%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  4. 4.ECHO

    0.52%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Oregon

    0.23%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archer

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among chainsaw chain brands worldwide?

In August 2026, Husqvarna was the most searched among chainsaw chain brands worldwide, with an estimated 1.1M branded searches and 48.4% estimated Share of Search within this set. Stihl is in 2nd place, 13.3 percentage points behind at 35.1% Share of Search.

Global chainsaw chain brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna54.7% → 48.4%57.5%May 202644.4%Dec 20251st
Stihl34.2% → 35.1%42.2%Dec 202532.2%May 20262nd
Carlton10.2% → 15.7%15.7%Aug 20269.6%Jan 20263rd
ECHO0.62% → 0.52%0.84%Nov 20250.38%Feb 20264th
Oregon0.27% → 0.23%0.31%Nov 20250.2%Jun 20265th
Archer<0.01%<0.01%Dec 2025<0.01%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw chain brands worldwide decreased from 54.7% to 48.4%.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw chain brands worldwide increased from 34.2% to 35.1%.
  • Across the 11 months ending August 2026, Carlton’s estimated Share of Search among chainsaw chain brands worldwide increased from 10.2% to 15.7%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw chain brands worldwide peaked at 57.5% in May 2026 and was lowest at 44.4% in December 2025.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw chain brands worldwide peaked at 42.2% in December 2025 and was lowest at 32.2% in May 2026.
  • Across the 11 months ending August 2026, Carlton’s estimated Share of Search among chainsaw chain brands worldwide peaked at 15.7% in August 2026 and was lowest at 9.6% in January 2026.
  • Across the 11 months ending August 2026, ECHO, Oregon and Archer held steady: their estimated Share of Search among chainsaw chain brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for chainsaw chain brands worldwide in August 2026?

  1. In August 2026, Carlton gained estimated Share of Search among chainsaw chain brands worldwide, from 13.1% to 15.7%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw chain brands worldwide, from 50.2% to 48.4%.

  3. In August 2026, Stihl lost estimated Share of Search among chainsaw chain brands worldwide, from 35.9% to 35.1%.

  4. Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

  6. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free