Brandwave

How popular isCarlton?

In September 2026, people searched for Carlton by name about 590 times worldwide, about the same as the previous year. These searches made up 0.02% of all global chainsaw chain brand searches, placing Carlton sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about chainsaw chain brands, Carlton appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Carlton is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. OregonShare of searches 33.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. StihlShare of searches 29%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. HusqvarnaShare of searches 27.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ArcherShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CarltonShare of searches 0.02%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top chainsaw chain brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carlton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carlton is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oregon1st
  2. Stihl2nd
  3. Husqvarna3rd
  4. Carlton4th
  5. Archer–
  6. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oregon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Archer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw chain brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which chainsaw chain brands compete with Carlton?

Carlton against chainsaw chain brands worldwide, by month

Share of searches by month for Oregon, Stihl, Husqvarna, Archer, Carlton. The figures are in the table below the chart.

View monthly share of searches table
MonthOregonStihlHusqvarnaArcherECHOCarlton
Oct 202526.6%28.9%32.2%11.9%0.39%0.02%
Nov 202524.8%33.8%29.8%11%0.54%0.02%
Dec 202526.8%34.5%26.5%11.9%0.32%0.02%
Jan 202632.8%28.2%26.7%12%0.22%0.02%
Feb 202625.8%31.6%30.9%11.4%0.25%0.02%
Mar 202626.2%32.4%31.6%9.5%0.31%0.02%
Apr 202619.9%30.9%35.8%13.1%0.35%0.01%
May 202624.5%30%36.3%8.9%0.29%0.01%
Jun 202626.2%32.2%31.7%9.6%0.31%0.01%
Jul 202629.6%29.9%29.3%10.8%0.35%0.01%
Aug 202633.5%28.8%27.3%10.1%0.33%0.01%
Sep 202633.4%29%27.2%10%0.4%0.02%

  1. 1.Oregon

    33.4%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Stihl

    29%

    Held 2nd. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.1 points.

  3. 3.Husqvarna

    27.2%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Archer

    10%

    Held 4th. 369K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  5. 5.ECHO

    0.4%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.Carlton

    0.02%

    Held 6th. 590 estimated branded searches, +18% vs prior month. Share 0 points.

Compare popularity between Carlton and its closest rivals

Every comparison with Carlton

5 comparisons

How has branded search demand for Carlton changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Carlton worldwide held steady, from 620 to 590.
  • Across the 12 months ending September 2026, Carlton’s share of searches among chainsaw chain brands worldwide held steady at 0.02%.

How did search popularity change for chainsaw chain brands worldwide in September 2026?

3 changes

  1. Husqvarna’s share of searches among chainsaw chain brands worldwide has lost ground for 3 months in a row, from 31.7% to 27.2% in September 2026.

  2. Estimated monthly branded searches for Oregon worldwide rose 21.6% over 12 measured months, from 1M to 1.2M in September 2026.

  3. Estimated monthly branded searches for Archer worldwide fell 18.2% over 12 measured months, from 451K to 369K in September 2026.

How are Carlton’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carlton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carlton chain
  • carlton chainsaw chain

How the Brand Demand Index is measured

Who owns Carlton?

Carlton is owned by Oregon Tool. Brandwave does not track any other brands owned by Oregon Tool.

Do you work for Carlton? To request corrections or removal please contact us via our support page and we will be happy to assist.

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