Carlton vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Carlton among chainsaw chain brands worldwide. Stihl had about 1.1 million branded searches, while Carlton had 590. Stihl made up 29% of all chainsaw chain brand searches we track, and Carlton accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about chainsaw chain brands, Stihl appeared in four of the five answers and Carlton in three. Stihl was mentioned before Carlton in every answer.
Who do people search for more?
Stihl, about 1804 searches for every 1 for Carlton
Who does AI mention more?
Stihl, mentioned in 4 of 5 answers, Carlton in 3
Who does AI recommend more?
Stihl, named ahead of Carlton in every answer
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Top chainsaw chain brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carlton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Carlton in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Oregon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Carlton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Archer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw chain brands
5 answers
Asked ChatGPT
“Which chainsaw chain brand should I buy?”
Asked ChatGPT
“What are the best chainsaw chain brands?”
Asked ChatGPT
“What's the best chainsaw chain brand for a replacement chain?”
Searched Google, AI Overview
“replacement chainsaw chain”
Searched Google, AI Overview
“sharp chainsaw chain”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Carlton or Stihl more popular in search?
This chart shows how often people search Google for Carlton and Stihl by name. Each line represents a brand's share of searches for all six chainsaw chain brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stihl, Carlton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oregon | Stihl | Husqvarna | Archer | ECHO | Carlton |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 28.9% | 32.2% | 11.9% | 0.39% | 0.02% |
| Nov 2025 | 24.8% | 33.8% | 29.8% | 11% | 0.54% | 0.02% |
| Dec 2025 | 26.8% | 34.5% | 26.5% | 11.9% | 0.32% | 0.02% |
| Jan 2026 | 32.8% | 28.2% | 26.7% | 12% | 0.22% | 0.02% |
| Feb 2026 | 25.8% | 31.6% | 30.9% | 11.4% | 0.25% | 0.02% |
| Mar 2026 | 26.2% | 32.4% | 31.6% | 9.5% | 0.31% | 0.02% |
| Apr 2026 | 19.9% | 30.9% | 35.8% | 13.1% | 0.35% | 0.01% |
| May 2026 | 24.5% | 30% | 36.3% | 8.9% | 0.29% | 0.01% |
| Jun 2026 | 26.2% | 32.2% | 31.7% | 9.6% | 0.31% | 0.01% |
| Jul 2026 | 29.6% | 29.9% | 29.3% | 10.8% | 0.35% | 0.01% |
| Aug 2026 | 33.5% | 28.8% | 27.3% | 10.1% | 0.33% | 0.01% |
| Sep 2026 | 33.4% | 29% | 27.2% | 10% | 0.4% | 0.02% |
How has the Carlton and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Carlton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carlton’s share of searches among chainsaw chain brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 620 to 590.
- Across the 12 months ending September 2026, Stihl’s share of searches among chainsaw chain brands worldwide moved from 28.9% to 29%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for chainsaw chain brands worldwide in September 2026?
0 changes
Neither Carlton nor Stihl moved beyond provider rounding among chainsaw chain brands in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Carlton’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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