How popular isStihl in search?
In August 2026, there were an estimated 823K branded searches for Stihl worldwide which held steady over the last 11 months. Stihl holds 7.6% estimated Share of Search among garden machinery brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honda69.2%Husqvarna10.5%
Makita7.6%Stihl7.6%
Ryobi5.1%
EGO Power+—
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Where does Stihl compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden machinery brands | 4th of 6 | 7.6% | Shown below |
| Lawn mower brands | 2nd of 5 | 9.2% | Show ranking |
| Hedge trimmer brands | 3rd of 5 | 23.3% | Show ranking |
| Leaf blowers | 3rd of 6 | 23.7% | Show ranking |
| Chainsaw brands | 3rd of 5 | 24.7% | Show ranking |
| Garden shredders | 2nd of 6 | 32.2% | Show ranking |
| Chainsaw chain brands | 2nd of 6 | 35.1% | Show ranking |
| Chainsaw safety gear brands | 2nd of 6 | 38.8% | Show ranking |
| Chainsaw bars | 2nd of 6 | 41.7% | Show ranking |
Which garden machinery brands compete with Stihl?
Share of Search by month for Honda, Husqvarna, Makita, Stihl, Ryobi. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Husqvarna | Makita | Stihl | Ryobi | EGO Power+ |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 11.6% | 10.7% | 7.2% | 4.8% | — |
| Nov 2025 | 66.4% | 9.4% | 10.8% | 7.3% | 6% | — |
| Dec 2025 | 69.8% | 8.1% | 9.3% | 7.7% | 5.1% | — |
| Jan 2026 | 69.7% | 9.8% | 7.7% | 7.7% | 5.1% | — |
| Feb 2026 | 70.4% | 9.9% | 7.7% | 7.7% | 4.2% | — |
| Mar 2026 | 64.8% | 12% | 8.7% | 8.7% | 5.8% | — |
| Apr 2026 | 63.8% | 15% | 7% | 8.5% | 5.7% | — |
| May 2026 | 63.6% | 15.2% | 7% | 8.5% | 5.7% | — |
| Jun 2026 | 65.6% | 12.5% | 7.2% | 8.8% | 5.9% | — |
| Jul 2026 | 70.1% | 10.8% | 6.3% | 7.7% | 5.2% | — |
| Aug 2026 | 69.2% | 10.5% | 7.6% | 7.6% | 5.1% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.2% | 7.5M | 0% | -0.9 points | |
| 2, held 2nd | 10.5% | 1.1M | -1.4% | -0.3 points | |
| 3, moved from 4th to 3rd | 7.6% | 823K | +22.3% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.6% | 823K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.1% | 550K | 0% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Honda69.2%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.9 points.
10.5%
Held 2nd. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.3 points.
3.
Makita7.6%
Moved from 4th to 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +1.3 points.
4.
7.6%
Moved from 3rd to 4th. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
5.1%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Stihl and its closest rivals
How has branded search demand for Stihl changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stihl worldwide held steady at 823K.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden machinery brands worldwide peaked at 8.8% in June 2026 and was lowest at 7.2% in October 2025.
How did search popularity change for garden machinery brands worldwide in August 2026?
3 changes
In August 2026, Makita overtook Stihl to rank 3rd among garden machinery brands worldwide, at 7.6%.
In August 2026, Honda lost estimated Share of Search among garden machinery brands worldwide, from 70.1% to 69.2%.
Husqvarna’s estimated Share of Search among garden machinery brands worldwide has lost ground for 3 months in a row, from 15.2% to 10.5% in August 2026.
How is Stihl measured?
Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- stihl
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