Stihl vs Toro:Which is searched more?
In September 2026, Stihl had more branded searches than Toro among leaf Vacuum brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Toro’s 550K, and held a 25% Share of Search versus Toro’s 12.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stihl or Toro?
Compare the leaf vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Toro. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Stihl | Ryobi | Toro | WORX | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 22.9% | 15.5% | 13.4% | 2.1% | 1.5% |
| Nov 2025 | 43.2% | 22.5% | 20.1% | 10.6% | 2.2% | 1.4% |
| Dec 2025 | 45.8% | 22.4% | 17.5% | 11.2% | 1.5% | 1.5% |
| Jan 2026 | 41.7% | 24.6% | 17.7% | 12.5% | 1.7% | 1.7% |
| Feb 2026 | 43.4% | 24.9% | 15.4% | 13% | 1.9% | 1.4% |
| Mar 2026 | 35.9% | 26.3% | 19% | 13.2% | 3.8% | 1.8% |
| Apr 2026 | 33.9% | 26.5% | 20% | 12.5% | 5.1% | 2% |
| May 2026 | 33.9% | 25.5% | 20.5% | 12.5% | 5.1% | 2.5% |
| Jun 2026 | 35% | 26.3% | 21.4% | 10.5% | 4.1% | 2.6% |
| Jul 2026 | 38.8% | 24.5% | 19.4% | 11.7% | 3.3% | 2.3% |
| Aug 2026 | 39% | 24.8% | 19.1% | 11.7% | 3% | 2.3% |
| Sep 2026 | 40.2% | 25% | 18.1% | 12.1% | 2.6% | 2% |
How has the Stihl and Toro comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Toro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among leaf Vacuum brands worldwide moved from 22.9% to 25%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 12 months ending September 2026, Toro’s estimated Share of Search among leaf Vacuum brands worldwide moved from 13.4% to 12.1%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for leaf Vacuum brands worldwide in September 2026?
1 change
Toro’s estimated Share of Search among leaf Vacuum brands worldwide has gained ground for 3 months in a row, from 10.5% to 12.1% in September 2026.
Other head-to-heads among leaf Vacuum brands
How each brand is measured
Brandwave collects information about searches that people make online using Stihl’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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