Brandwave

How popular isToro?

In September 2026, people searched for Toro by name about 129,000 times worldwide, a 41.5% increase from the previous year. These searches made up 2.9% of all global lawn mower brand searches, placing Toro fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lawn mower brands, Toro appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Toro is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. StihlShare of searches 33.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 31.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. RyobiShare of searches 25.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Honda Power EquipmentShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ToroShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toro is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EGO Power+1st
  2. Greenworks2nd
  3. Toro3rd
  4. Honda Power Equipment4th
  5. Ryobi5th
  6. Husqvarna6th
  7. Stihl–
  8. Masport–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenworks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EGO Power+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lawn mower brands compete with Toro?

Toro against lawn mower brands worldwide, by month

Share of searches by month for Stihl, Husqvarna, Ryobi, Honda Power Equipment, Toro, Greenworks. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlHusqvarnaRyobiHonda Power EquipmentToroGreenworksMasportEGO Power+
Oct 202532.8%36.5%23.3%3.2%1.8%2.2%0.2%—
Nov 202533.3%29.3%30.6%3.2%1.3%2.2%0.19%—
Dec 202535.9%27.5%28.7%4.2%1%2.5%0.22%—
Jan 202633.8%32%24.9%5.5%1.2%2.4%0.21%—
Feb 202634.8%34.1%22.1%5.3%1.5%2.1%0.18%—
Mar 202632.6%31.8%25.2%4.4%3.4%2.4%0.17%—
Apr 202629.6%34.3%24.7%4.2%4.5%2.5%0.15%—
May 202628.4%34.3%25.4%4.1%4.5%3.1%0.12%—
Jun 202631%30.5%27.9%3.7%3.4%3.4%0.13%—
Jul 202630.9%30.2%27.7%3.7%4%3.3%0.16%—
Aug 202631.7%30%27%3.8%4%3.3%0.16%—
Sep 202633.3%31.3%25.8%3.6%2.9%2.8%0.21%—

  1. 1.Stihl

    33.3%

    Held 1st. 1.1M estimated branded searches, +0.7% vs prior month. Share +1.6 points.

  2. 2.Husqvarna

    31.3%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Ryobi

    25.8%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1.2 points.

  4. 4.Honda Power Equipment

    3.6%

    Moved from 5th to 4th. 115K estimated branded searches, -10% vs prior month. Share -0.2 points.

  5. 5.Toro

    2.9%

    Moved from 4th to 5th. 92.1K estimated branded searches, -30.3% vs prior month. Share -1.1 points.

  6. 6.Greenworks

    2.8%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  7. 7.Masport

    0.21%

    Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Toro and its closest rivals

Every comparison with Toro

33 comparisons

How has branded search demand for Toro changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toro worldwide rose from 91.3K to 129K.
  • Across the 12 months ending September 2026, Toro’s share of searches among lawn mower brands worldwide increased from 1.8% to 2.9%.
  • Across the 12 months ending September 2026, Toro’s share of searches among lawn mower brands worldwide peaked at 4.5% in May 2026 and was lowest at 1% in December 2025.
  • Across the 12 months ending September 2026, Toro rose from 6th to 5th among lawn mower brands worldwide.

How did search popularity change for lawn mower brands worldwide in September 2026?

6 changes

  1. In September 2026, Stihl gained share of searches among lawn mower brands worldwide, from 31.7% to 33.3%.

  2. In September 2026, Husqvarna gained share of searches among lawn mower brands worldwide, from 30% to 31.3%.

  3. In September 2026, Ryobi lost share of searches among lawn mower brands worldwide, from 27% to 25.8%.

  4. In September 2026, Toro lost share of searches among lawn mower brands worldwide, from 4% to 2.9%.

  5. Greenworks’ share of searches among lawn mower brands worldwide has lost ground for 3 months in a row, from 3.4% to 2.8% in September 2026.

  6. In September 2026, Honda Power Equipment rose from 5th to 4th among lawn mower brands worldwide.

How are Toro’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toro blower vac
  • toro irrigation
  • toro lawn mower
  • toro leaf vacuum
  • toro mower
  • toro power broom
  • toro push mower
  • toro riding lawn mower
  • toro sprinkler heads
  • toro zero turn mower

Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Toro compete?

Toro is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Push mower brands4th of 72.9%Show ranking
Leaf vacuum brands4th of 73.2%Show ranking
Riding lawn mower brands5th of 83.4%Show ranking
Lawn mower brands5th of 82.9%Shown above
Robot mower brands6th of 134.1%Show ranking
Walk behind mower brands3rd of 55.4%Show ranking
Blower vac brands4th of 65.5%Show ranking
Power broom brands3rd of 45.6%Show ranking
Snow blower brands7th of 90.86%Show ranking
Zero turn mowers brands3rd of 87.5%Show ranking
Irrigation brands5th of 51.2%Show ranking
Sprinkler heads brands3rd of 35.5%Show ranking
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