How popular isToro?
In September 2026, people searched for Toro by name about 129,000 times worldwide, a 41.5% increase from the previous year. These searches made up 4.1% of all global robot mower brand searches, placing Toro sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about robot mower brands, Toro did not appear in any of the answers.
Toro is the sixth most searched of 13 competitors and not listed in any AI answer.
HusqvarnaShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
StihlShare of searches 28.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EufyShare of searches 14.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
GardenaShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ToroShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top robot mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toro did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Segway Navimow1st
Mammotion2nd- Husqvarna3rd
Sunseeker4th- Eufy5th
Worx Landroid6th
Ecovacs Goat7th- Stihl–
- Gardena–
- Toro–
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot mower brands
5 answers
Asked ChatGPT
“Which robot mower brand should I buy?”
Asked ChatGPT
“What are the best robot mower brands?”
Asked ChatGPT
“What's the best robot mower brand for a medium lawn?”
Searched Google, AI Overview
“best robot mower”
Searched Google, AI Overview
“wireless robot mower”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which robot mower brands compete with Toro?
Share of searches by month for Husqvarna, Stihl, Eufy, Gardena, Mammotion, Toro, Segway Navimow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | Eufy | Gardena | Mammotion | Toro | Segway Navimow | Worx Landroid | Ecovacs Goat | Robomow | MOVA LiDAX Ultra | Sunseeker | STIGA |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 29.4% | 14.7% | 5.4% | 2.9% | 2.7% | 1.1% | 0.48% | 0.12% | 0.14% | <0.01% | 0.06% | 0.01% |
| Nov 2025 | 35.9% | 31.6% | 18.6% | 5.6% | 4.4% | 2% | 1.3% | 0.33% | 0.12% | 0.15% | <0.01% | 0.04% | 0.01% |
| Dec 2025 | 33.8% | 34.1% | 21.5% | 5.3% | 2.3% | 1.7% | 0.77% | 0.21% | 0.07% | 0.09% | <0.01% | 0.04% | 0.01% |
| Jan 2026 | 39.1% | 31.9% | 16.8% | 5% | 3.2% | 2.1% | 1.4% | 0.2% | 0.09% | 0.11% | 0.09% | 0.04% | 0.01% |
| Feb 2026 | 39.6% | 32.3% | 13.9% | 6.2% | 2.8% | 2.4% | 2.1% | 0.31% | 0.14% | 0.17% | 0.14% | 0.04% | 0.02% |
| Mar 2026 | 35.2% | 26.7% | 11.5% | 7.7% | 7.3% | 4.3% | 5.3% | 1% | 0.31% | 0.25% | 0.31% | 0.07% | 0.03% |
| Apr 2026 | 37.7% | 22.7% | 8% | 8% | 9.5% | 5.5% | 5.9% | 1.6% | 0.48% | 0.32% | 0.32% | 0.09% | 0.03% |
| May 2026 | 35.9% | 21% | 9.1% | 9.1% | 10.9% | 5.1% | 6.1% | 1.5% | 0.55% | 0.3% | 0.37% | 0.08% | 0.03% |
| Jun 2026 | 33.8% | 24.7% | 10.7% | 8.7% | 8.7% | 4.3% | 6.5% | 1.2% | 0.53% | 0.29% | 0.29% | 0.1% | 0.02% |
| Jul 2026 | 35.2% | 26.3% | 11.3% | 9.2% | 6.2% | 5.4% | 4.6% | 0.83% | 0.37% | 0.2% | 0.2% | 0.1% | 0.02% |
| Aug 2026 | 35.4% | 26.9% | 14.1% | 7.7% | 5.1% | 5.5% | 3.9% | 0.7% | 0.25% | 0.17% | 0.17% | 0.07% | 0.01% |
| Sep 2026 | 36.7% | 28.6% | 14.9% | 6.7% | 4.4% | 4.1% | 3.3% | 0.6% | 0.27% | 0.18% | 0.15% | 0.07% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 1.1M | -1.9% | +1.3 points | |
| 2, held 2nd | 28.6% | 864K | +0.86% | +1.8 points | |
| 3, held 3rd | 14.9% | 450K | 0% | +0.8 points | |
| 4, held 4th | 6.7% | 201K | -18.3% | -1.1 points | |
| 5, moved from 6th to 5th | 4.4% | 134K | -18.1% | -0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 122K | -30.1% | -1.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.3% | 101K | -18.2% | -0.5 points | |
| 8, held 8th | 0.6% | 18.1K | -18.5% | -0.1 points | |
| 9, held 9th | 0.27% | 8.1K | 0% | 0 points | |
| 10, moved from 11th to 10th | 0.18% | 5.4K | 0% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.15% | 4.4K | -18.5% | 0 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.07% | 2.2K | -0.9% | 0 points | |
| 13, held 13th | 0.02% | 480 | +23.1% | 0 points |
36.7%
Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.3 points.
2.
Stihl28.6%
Held 2nd. 864K estimated branded searches, +0.86% vs prior month. Share +1.8 points.
3.
Eufy14.9%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Gardena6.7%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
4.4%
Moved from 6th to 5th. 134K estimated branded searches, -18.1% vs prior month. Share -0.7 points.
6.
Toro4.1%
Moved from 5th to 6th. 122K estimated branded searches, -30.1% vs prior month. Share -1.4 points.
3.3%
Held 7th. 101K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
0.6%
Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.27%
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Robomow0.18%
Moved from 11th to 10th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.15%
Moved from 10th to 11th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
12.
Sunseeker0.07%
Held 12th. 2.2K estimated branded searches, -0.9% vs prior month. Share 0 points.
13.
STIGA0.02%
Held 13th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare popularity between Toro and its closest rivals
Every comparison with Toro
33 comparisons
- Ryobi vs Toro
- Stihl vs Toro
- Black+Decker vs Toro
- Eufy vs Toro
- Gardena vs Toro
- Mammotion vs Toro
- Husqvarna vs Toro
- John Deere vs Toro
- Milwaukee vs Toro
- Kubota vs Toro
- Honda Power Equipment vs Toro
- Segway Navimow vs Toro
- Cub Cadet vs Toro
- Greenworks vs Toro
- Bad Boy Mowers vs Toro
- Toro vs Troy-Bilt
- Scag vs Toro
- Hustler vs Toro
- Ariens vs Toro
- Toro vs Worx Landroid
- ECHO vs Toro
- Bobcat vs Toro
- Ecovacs Goat vs Toro
- Masport vs Toro
- Robomow vs Toro
- MOVA LiDAX Ultra vs Toro
- Sunseeker vs Toro
- K-Rain vs Toro
- Netafim vs Toro
- Orbit vs Toro
- Rain Bird vs Toro
- Toro vs WORX
- STIGA vs Toro
How has branded search demand for Toro changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toro worldwide rose from 91.3K to 129K.
- Across the 12 months ending September 2026, Toro’s share of searches among robot mower brands worldwide increased from 2.7% to 4.1%.
- Across the 12 months ending September 2026, Toro’s share of searches among robot mower brands worldwide peaked at 5.5% in August 2026 and was lowest at 1.7% in December 2025.
How did search popularity change for robot mower brands worldwide in September 2026?
6 changes
In September 2026, Stihl gained share of searches among robot mower brands worldwide, from 26.9% to 28.6%.
In September 2026, Husqvarna gained share of searches among robot mower brands worldwide, from 35.4% to 36.7%.
In September 2026, Eufy gained share of searches among robot mower brands worldwide, from 14.1% to 14.9%.
In September 2026, Toro lost share of searches among robot mower brands worldwide, from 5.5% to 4.1%.
In September 2026, Gardena lost share of searches among robot mower brands worldwide, from 7.7% to 6.7%.
In September 2026, Mammotion lost share of searches among robot mower brands worldwide, from 5.1% to 4.4%.
How are Toro’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- toro blower vac
- toro irrigation
- toro lawn mower
- toro leaf vacuum
- toro mower
- toro power broom
- toro push mower
- toro riding lawn mower
- toro sprinkler heads
- toro zero turn mower
Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Toro compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Push mower brands | 4th of 7 | 2.9% | Show ranking |
| Leaf vacuum brands | 4th of 7 | 3.2% | Show ranking |
| Riding lawn mower brands | 5th of 8 | 3.4% | Show ranking |
| Lawn mower brands | 5th of 8 | 2.9% | Show ranking |
| Robot mower brands | 6th of 13 | 4.1% | Shown above |
| Walk behind mower brands | 3rd of 5 | 5.4% | Show ranking |
| Blower vac brands | 4th of 6 | 5.5% | Show ranking |
| Power broom brands | 3rd of 4 | 5.6% | Show ranking |
| Snow blower brands | 7th of 9 | 0.86% | Show ranking |
| Zero turn mowers brands | 3rd of 8 | 7.5% | Show ranking |
| Irrigation brands | 5th of 5 | 1.2% | Show ranking |
| Sprinkler heads brands | 3rd of 3 | 5.5% | Show ranking |
Is Toro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.