Brandwave

Orbit vs Toro:Which is more popular?

In September 2026, Orbit had more branded searches than Toro among irrigation brands worldwide. Orbit had about 11,800 branded searches, while Toro had 1,000. Orbit made up 14.5% of all irrigation brand searches we track, and Toro accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about irrigation brands, Orbit and Toro each appeared in two of the five answers. Toro was mentioned before Orbit in two out of three answers.

Among irrigation brands worldwide in September 2026

Who do people search for more?

Orbit, about 12 searches for every 1 for Toro

Orbit 11.8K searchesToro 1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Orbit in 2 of 5Toro in 2 of 5

Who does AI recommend more?

Toro, named ahead of Orbit in 2 of 3 answers

Toro first in 2Orbit first in 1

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Top irrigation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orbit and Toro were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toro was listed before Orbit in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Netafim2nd
  3. Toro3rd
  4. Orbit4th
  5. K-Rain–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Bird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netafim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K-Rain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about irrigation brands

5 answers
  • Asked ChatGPT

    “Which irrigation brand should I buy?”

    1. 1Rain Bird
    2. 2Netafim
    3. 3Toro
  • Asked ChatGPT

    “What are the best irrigation brands?”

    1. 1Rain Bird
    2. 2Toro
    3. 3Netafim
    4. 4Orbit
  • Asked ChatGPT

    “What's the best irrigation brand for garden watering?”

    1. 1Rain Bird
    2. 2Orbit
  • Searched Google, AI Overview

    “drip irrigation system”

    1. Searched Google, AI Overview

      “automatic watering system”

      1. 1Rain Bird

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Orbit or Toro more popular in search?

    This chart shows how often people search Google for Orbit and Toro by name. Each line represents a brand's share of searches for all five irrigation brands we track, month by month, from English-language searches worldwide.

    Orbit and Toro among irrigation brands worldwide, by month

    Share of searches by month for Orbit, Toro. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRain BirdNetafimOrbitK-RainToro
    Oct 202541.5%34%12.5%10.3%1.6%
    Nov 202540.5%40.5%7.3%10.5%1.3%
    Dec 202539.9%39.9%6.6%12%1.6%
    Jan 202636.6%44.6%6.1%11%1.6%
    Feb 202636.7%44.8%7.4%9.4%1.7%
    Mar 202643.5%35.5%11.8%7.8%1.4%
    Apr 202651.9%23.2%15.8%7.7%1.4%
    May 202653.5%19.6%19.2%6.5%1.2%
    Jun 202648.1%26.3%17.2%7.1%1.3%
    Jul 202645.7%25%20%7.8%1.5%
    Aug 202647.8%26.2%16.6%8.2%1.3%
    Sep 202640.8%33.4%14.5%10.1%1.2%

    How has the Orbit and Toro comparison changed over the last 12 months?

    3 findings
    • Orbit was ahead of Toro in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Orbit’s share of searches among irrigation brands worldwide moved from 12.5% to 14.5%, and its estimated monthly branded searches moved from 10K to 11.8K.
    • Across the 12 months ending September 2026, Toro’s share of searches among irrigation brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 1.3K to 1K.

    How did search popularity change for irrigation brands worldwide in September 2026?

    2 changes
    1. In September 2026, Orbit lost share of searches among irrigation brands worldwide, from 16.6% to 14.5%.

    2. Estimated monthly branded searches for Toro worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Orbit’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Orbit

    2 branded search terms

    • orbit irrigation
    • orbit sprinkler

    Toro

    1 branded search term

    • toro irrigation

    How the Brand Demand Index is measured

    Other head-to-heads among irrigation brands

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