Brandwave

How popular isOrbit?

In September 2026, people searched for Orbit by name about 11,800 times worldwide, an 18% increase from the previous year. These searches made up 4.4% of all global garden watering brand searches, placing Orbit fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about garden watering brands, Orbit appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Orbit is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. GardenaShare of searches 74.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Rain BirdShare of searches 12.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. HozelockShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OrbitShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. NylexShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top garden watering brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orbit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Orbit is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardena1st
  2. Rain Bird2nd
  3. Orbit3rd
  4. Dramm4th
  5. Hozelock–
  6. Nylex–
  7. Holman–
  8. Pope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rain Bird3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dramm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nylex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden watering brands

5 answers

  • Asked ChatGPT

    “Which garden watering brand should I buy?”

    1. 1Orbit
    2. 2Gardena
    3. 3Dramm

  • Asked ChatGPT

    “What are the best garden watering brands?”

    1. 1Gardena
    2. 2Dramm
    3. 3Rain Bird
    4. 4Orbit

  • Asked ChatGPT

    “What's the best garden watering brand for watering beds?”

    1. 1Rain Bird
    2. 2Gardena

  • Searched Google, AI Overview

    “drip irrigation kit”

    1. 1Rain Bird

  • Searched Google, AI Overview

    “watering system for garden”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which garden watering brands compete with Orbit?

    Orbit against garden watering brands worldwide, by month

    Share of searches by month for Gardena, Rain Bird, Hozelock, Orbit. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaRain BirdHozelockOrbitNylexDrammHolmanPope
    Oct 202571.7%14.4%6.4%4.3%1.6%1%0.26%0.26%
    Nov 202576.6%12.6%5.6%2.3%1.3%1.1%0.27%0.22%
    Dec 202575.2%12.4%6.7%2.1%1.6%1.3%0.4%0.33%
    Jan 202673.8%12.1%8.1%2%2%1.3%0.39%0.32%
    Feb 202677.6%10.4%7%2.1%1.4%1.1%0.23%0.15%
    Mar 202673.2%9.8%8%2.7%0.71%5.4%0.08%0.08%
    Apr 202673.1%12%9.8%3.7%0.58%0.72%0.06%0.05%
    May 202672.7%12%9.8%4.3%0.47%0.71%0.04%0.03%
    Jun 202672.5%11.9%9.8%4.3%0.57%0.87%0.05%0.03%
    Jul 202668.5%11.3%13.8%4.9%0.66%0.82%0.06%0.05%
    Aug 202669.9%14.1%9.4%4.9%0.68%0.82%0.09%0.09%
    Sep 202674.4%12.2%6.7%4.4%1.1%0.89%0.22%0.14%

    1. 1.Gardena

      74.4%

      Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +4.4 points.

    2. 2.Rain Bird

      12.2%

      Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.8 points.

    3. 3.Hozelock

      6.7%

      Held 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.7 points.

    4. 4.Orbit

      4.4%

      Held 4th. 11.8K estimated branded searches, -31.4% vs prior month. Share -0.5 points.

    5. 5.Nylex

      1.1%

      Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

    6. 6.Dramm

      0.89%

      Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share +0.1 points.

    7. 7.Holman

      0.22%

      Held 7th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

    8. 8.Pope

      0.14%

      Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

    Compare popularity between Orbit and its closest rivals

    Every comparison with Orbit

    10 comparisons

    How has branded search demand for Orbit changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Orbit worldwide rose from 10K to 11.8K.
    • Across the 12 months ending September 2026, Orbit’s share of searches among garden watering brands worldwide peaked at 4.9% in July 2026 and was lowest at 2% in January 2026.

    How did search popularity change for garden watering brands worldwide in September 2026?

    6 changes

    1. In September 2026, Gardena gained share of searches among garden watering brands worldwide, from 69.9% to 74.4%.

    2. In September 2026, Hozelock lost share of searches among garden watering brands worldwide, from 9.4% to 6.7%.

    3. In September 2026, Rain Bird lost share of searches among garden watering brands worldwide, from 14.1% to 12.2%.

    4. In September 2026, Orbit lost share of searches among garden watering brands worldwide, from 4.9% to 4.4%.

    5. Nylex’s share of searches among garden watering brands worldwide has gained ground for 3 months in a row, from 0.57% to 1.1% in September 2026.

    6. In September 2026, Dramm fell from 5th to 6th among garden watering brands worldwide.

    How are Orbit’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Orbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • orbit irrigation
    • orbit sprinkler

    Do you work for Orbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Orbit compete?

    Orbit is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Garden watering brands4th of 84.4%Shown above
    Irrigation brands3rd of 514.5%Show ranking
    Creator with pink hair and a pink jacket

    Is Orbit your brand?

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