Brandwave

How popular isRachio?

In September 2026, people searched for Rachio by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 16.1% of all global irrigation brand searches, placing Rachio third out of nine brands. When we asked both ChatGPT and Google AI Overviews about irrigation brands, Rachio did not appear in any of the answers.

Search and AI answers in September 2026

Rachio is the third most searched of 9 competitors and not listed in any AI answer.

  1. NetafimShare of searches 36%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. OrbitShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RachioShare of searches 16.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. K-RainShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GardenaShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top irrigation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rachio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Netafim2nd
  3. Toro3rd
  4. Orbit4th
  5. DripWorks4th
  6. Gardena6th
  7. Rachio–
  8. K-Rain–
  9. Holman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Bird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DripWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netafim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rachio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K-Rain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about irrigation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which irrigation brands compete with Rachio?

Rachio against irrigation brands worldwide, by month

Share of searches by month for Netafim, Orbit, Rachio, K-Rain, Gardena, Rain Bird. The figures are in the table below the chart.

View monthly share of searches table
MonthNetafimOrbitRachioK-RainGardenaRain BirdDripWorksHolmanToro
Oct 202537%22.5%20.2%11.2%2.3%1.7%1.4%1.9%1.8%
Nov 202546.5%15.8%17%12%2.2%1.5%1.5%1.9%1.5%
Dec 202544.4%16%16.2%13.4%2.4%1.5%1.4%3%1.8%
Jan 202648.8%14.4%14.6%12.1%2.3%1.6%1.8%2.6%1.8%
Feb 202649.1%15.9%14.7%10.3%2.4%1.8%2.4%1.5%1.8%
Mar 202637.9%25.2%17%8.4%3.8%2.3%3.3%0.64%1.5%
Apr 202626.1%31.9%17.4%8.7%6.4%3.2%4.2%0.61%1.5%
May 202621.4%36.7%17.6%7.1%8.1%3.2%4.3%0.33%1.3%
Jun 202627.8%31.8%18.6%7.5%6.2%2.8%3.7%0.29%1.3%
Jul 202625.1%33.8%16.8%7.9%9.4%3.1%2.2%0.32%1.5%
Aug 202629.6%30.6%16.2%9.3%8.1%2.4%1.7%0.66%1.4%
Sep 202636%27.4%16.1%10.9%3.1%2%1.7%1.4%1.3%

  1. 1.Netafim

    36%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +6.4 points.

  2. 2.Orbit

    27.4%

    Moved from 1st to 2nd. 20.6K estimated branded searches, -26.4% vs prior month. Share -3.2 points.

  3. 3.Rachio

    16.1%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.K-Rain

    10.9%

    Held 4th. 8.2K estimated branded searches, -3.5% vs prior month. Share +1.6 points.

  5. 5.Gardena

    3.1%

    Held 5th. 2.4K estimated branded searches, -68.2% vs prior month. Share -5 points.

  6. 6.Rain Bird

    2%

    Held 6th. 1.5K estimated branded searches, -32% vs prior month. Share -0.4 points.

  7. 7.DripWorks

    1.7%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  8. 8.Holman

    1.4%

    Moved from 9th to 8th. 1.1K estimated branded searches, +78.3% vs prior month. Share +0.8 points.

  9. 9.Toro

    1.3%

    Moved from 8th to 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Gardena and Rain Bird sell other things too, so only their searches that name this product count here, like “gardena irrigation”.

Compare popularity between Rachio and its closest rivals

Every comparison with Rachio

8 comparisons

How has branded search demand for Rachio changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rachio worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Rachio’s share of searches among irrigation brands worldwide decreased from 20.2% to 16.1%.
  • Across the 12 months ending September 2026, Rachio’s share of searches among irrigation brands worldwide peaked at 20.2% in October 2025 and was lowest at 14.6% in January 2026.

How did search popularity change for irrigation brands worldwide in September 2026?

6 changes

  1. In September 2026, Netafim overtook Orbit to become the leader among irrigation brands worldwide, with 36% of the searches.

  2. In September 2026, Holman overtook Toro to rank 8th among irrigation brands worldwide, with 1.4% of the searches.

  3. In September 2026, K-Rain gained share of searches among irrigation brands worldwide, from 9.3% to 10.9%.

  4. In September 2026, Gardena lost share of searches among irrigation brands worldwide, from 8.1% to 3.1%.

  5. In September 2026, Orbit lost share of searches among irrigation brands worldwide, from 30.6% to 27.4%.

  6. Rachio’s share of searches among irrigation brands worldwide has lost ground for 3 months in a row, from 18.6% to 16.1% in September 2026.

How are Rachio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rachio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rachio

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How the Brand Demand Index is measured

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