Brandwave

How popular isGardena?

In September 2026, people searched for Gardena by name about 226,000 times worldwide, a 22.5% increase from the previous year. These searches made up 3.1% of all global irrigation brand searches, placing Gardena fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about irrigation brands, Gardena appeared in one of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Gardena is the fifth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. NetafimShare of searches 36%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. OrbitShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RachioShare of searches 16.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. K-RainShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GardenaShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top irrigation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Netafim2nd
  3. Toro3rd
  4. Orbit4th
  5. DripWorks4th
  6. Gardena6th
  7. Rachio–
  8. K-Rain–
  9. Holman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Bird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DripWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netafim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rachio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K-Rain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about irrigation brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which irrigation brands compete with Gardena?

Gardena against irrigation brands worldwide, by month

Share of searches by month for Netafim, Orbit, Rachio, K-Rain, Gardena, Rain Bird. The figures are in the table below the chart.

View monthly share of searches table
MonthNetafimOrbitRachioK-RainGardenaRain BirdDripWorksHolmanToro
Oct 202537%22.5%20.2%11.2%2.3%1.7%1.4%1.9%1.8%
Nov 202546.5%15.8%17%12%2.2%1.5%1.5%1.9%1.5%
Dec 202544.4%16%16.2%13.4%2.4%1.5%1.4%3%1.8%
Jan 202648.8%14.4%14.6%12.1%2.3%1.6%1.8%2.6%1.8%
Feb 202649.1%15.9%14.7%10.3%2.4%1.8%2.4%1.5%1.8%
Mar 202637.9%25.2%17%8.4%3.8%2.3%3.3%0.64%1.5%
Apr 202626.1%31.9%17.4%8.7%6.4%3.2%4.2%0.61%1.5%
May 202621.4%36.7%17.6%7.1%8.1%3.2%4.3%0.33%1.3%
Jun 202627.8%31.8%18.6%7.5%6.2%2.8%3.7%0.29%1.3%
Jul 202625.1%33.8%16.8%7.9%9.4%3.1%2.2%0.32%1.5%
Aug 202629.6%30.6%16.2%9.3%8.1%2.4%1.7%0.66%1.4%
Sep 202636%27.4%16.1%10.9%3.1%2%1.7%1.4%1.3%

  1. 1.Netafim

    36%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +6.4 points.

  2. 2.Orbit

    27.4%

    Moved from 1st to 2nd. 20.6K estimated branded searches, -26.4% vs prior month. Share -3.2 points.

  3. 3.Rachio

    16.1%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.K-Rain

    10.9%

    Held 4th. 8.2K estimated branded searches, -3.5% vs prior month. Share +1.6 points.

  5. 5.Gardena

    3.1%

    Held 5th. 2.4K estimated branded searches, -68.2% vs prior month. Share -5 points.

  6. 6.Rain Bird

    2%

    Held 6th. 1.5K estimated branded searches, -32% vs prior month. Share -0.4 points.

  7. 7.DripWorks

    1.7%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  8. 8.Holman

    1.4%

    Moved from 9th to 8th. 1.1K estimated branded searches, +78.3% vs prior month. Share +0.8 points.

  9. 9.Toro

    1.3%

    Moved from 8th to 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Gardena and Rain Bird sell other things too, so only their searches that name this product count here, like “gardena irrigation”.

Compare popularity between Gardena and its closest rivals

Every comparison with Gardena

51 comparisons

How has branded search demand for Gardena changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gardena worldwide rose from 185K to 226K.
  • Across the 12 months ending September 2026, Gardena’s share of searches among irrigation brands worldwide increased from 2.3% to 3.1%.
  • Across the 12 months ending September 2026, Gardena’s share of searches among irrigation brands worldwide peaked at 9.4% in July 2026 and was lowest at 2.2% in November 2025.

How did search popularity change for irrigation brands worldwide in September 2026?

6 changes

  1. In September 2026, Netafim overtook Orbit to become the leader among irrigation brands worldwide, with 36% of the searches.

  2. In September 2026, Holman overtook Toro to rank 8th among irrigation brands worldwide, with 1.4% of the searches.

  3. In September 2026, K-Rain gained share of searches among irrigation brands worldwide, from 9.3% to 10.9%.

  4. In September 2026, Gardena lost share of searches among irrigation brands worldwide, from 8.1% to 3.1%.

  5. In September 2026, Orbit lost share of searches among irrigation brands worldwide, from 30.6% to 27.4%.

  6. Rachio’s share of searches among irrigation brands worldwide has lost ground for 3 months in a row, from 18.6% to 16.1% in September 2026.

How are Gardena’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gardena
  • gardena automower
  • gardena drip irrigation
  • gardena garden hose
  • gardena hose
  • gardena hose cart
  • gardena hose connector
  • gardena hose fitting
  • gardena hose fittings
  • gardena hose reel
  • gardena hose trolley
  • gardena irrigation
  • gardena retractable hose
  • gardena retractable hose reel
  • gardena robot mower
  • gardena secateurs
  • gardena soaker hose
  • gardena sprinkler
  • gardena sprinkler heads
  • gardena sprinkler timer
  • gardena timer
  • gardena water timer
  • gardena watering can
  • gardena watering system

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gardena compete?

Gardena is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Robot mower brands12th of 130.18%Show ranking
Garden tool brands1st of 1083.5%Show ranking
Irrigation brands5th of 93.1%Shown above
Retractable hose brands3rd of 43.1%Show ranking
Garden hose brands4th of 96.8%Show ranking
Pruner brands9th of 91.3%Show ranking
Hose reels2nd of 816%Show ranking
Sprinklers2nd of 713.1%Show ranking
Sprinkler timer brands3rd of 521.9%Show ranking
Watering can brands5th of 70.78%Show ranking
Hose connector brands1st of 1043.4%Show ranking
Soaker hose brands1st of 461.9%Show ranking
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