Brandwave

How popular isGardena?

In September 2026, people searched for Gardena by name about 226,000 times worldwide, a 22.5% increase from the previous year. These searches made up 1.3% of all global pruner brand searches, placing Gardena ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about pruner brands, Gardena did not appear in any of the answers.

Search and AI answers in September 2026

Gardena is the ninth most searched of 9 competitors and not listed in any AI answer.

  1. FelcoShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. FiskarsShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. BahcoShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. OkatsuneShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. GardenaShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pruner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Felco1st
  2. Okatsune2nd
  3. ARS3rd
  4. Fiskars4th
  5. Niwaki4th
  6. Corona Tools6th
  7. Bahco7th
  8. Darlac–
  9. Gardena–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which pruner brands compete with Gardena?

Gardena against pruner brands worldwide, by month

Share of searches by month for Felco, Fiskars, Bahco, Okatsune, Niwaki, ARS, Darlac, Corona Tools, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthFelcoFiskarsBahcoOkatsuneNiwakiARSDarlacCorona ToolsGardena
Oct 202561.5%12%6.5%5.3%4.2%3.6%3.6%2.2%1.1%
Nov 202563.4%8.3%6.8%5.5%5.5%5.5%2.4%1.9%0.9%
Dec 202563.2%6.5%6.5%6.5%6.5%5.2%2.9%1.8%1.1%
Jan 202663.4%7.2%7.2%4.8%3.8%7.2%3.2%2%0.97%
Feb 202664.9%7.2%7.2%5.8%3.2%4.8%3.2%2.6%1.2%
Mar 202662.3%10%6.7%6.7%3.6%3.6%2.9%2.9%1.3%
Apr 202657.1%12.4%5.5%8.3%4.5%3.6%3.6%3.6%1.4%
May 202658%12.6%5.6%5.6%4.6%4.6%4.6%3.1%1.4%
Jun 202659.3%12.9%4.7%5.7%4.7%3.7%4.7%3.1%1.2%
Jul 202655.4%14.8%4.3%5.4%5.4%4.3%5.4%3.6%1.6%
Aug 202658.1%13.3%4.8%4.8%4.8%4.8%4.8%3.2%1.2%
Sep 202658.9%11.5%6.2%6.2%5.1%4.1%4.1%2.8%1.3%

  1. 1.Felco

    58.9%

    Held 1st. 27.6K estimated branded searches, -4.2% vs prior month. Share +0.8 points.

  2. 2.Fiskars

    11.5%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Bahco

    6.2%

    Moved from 4th to 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.

  4. 4.Okatsune

    6.2%

    Moved from 7th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.

  5. 5.Niwaki

    5.1%

    Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.ARS

    4.1%

    Moved from 3rd to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  7. 7.Darlac

    4.1%

    Moved from 5th to 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  8. 8.Corona Tools

    2.8%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  9. 9.Gardena

    1.3%

    Held 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

Gardena, Fiskars and 2 other brands sell other things too, so only their searches that name this product count here, like “gardena secateurs”.

Compare popularity between Gardena and its closest rivals

Every comparison with Gardena

51 comparisons

How has branded search demand for Gardena changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gardena worldwide rose from 185K to 226K.
  • Across the 12 months ending September 2026, Gardena’s share of searches among pruner brands worldwide held steady, from 1.1% to 1.3%.

How did search popularity change for pruner brands worldwide in September 2026?

6 changes

  1. In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.

  2. In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.

  3. In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%.

  4. In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%.

  5. In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.

  6. In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.

How are Gardena’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gardena
  • gardena automower
  • gardena drip irrigation
  • gardena garden hose
  • gardena hose
  • gardena hose cart
  • gardena hose connector
  • gardena hose fitting
  • gardena hose fittings
  • gardena hose reel
  • gardena hose trolley
  • gardena irrigation
  • gardena retractable hose
  • gardena retractable hose reel
  • gardena robot mower
  • gardena secateurs
  • gardena soaker hose
  • gardena sprinkler
  • gardena sprinkler heads
  • gardena sprinkler timer
  • gardena timer
  • gardena water timer
  • gardena watering can
  • gardena watering system

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gardena compete?

Gardena is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Robot mower brands12th of 130.18%Show ranking
Garden tool brands1st of 1083.5%Show ranking
Irrigation brands5th of 93.1%Show ranking
Retractable hose brands3rd of 43.1%Show ranking
Garden hose brands4th of 96.8%Show ranking
Pruner brands9th of 91.3%Shown above
Hose reels2nd of 816%Show ranking
Sprinklers2nd of 713.1%Show ranking
Sprinkler timer brands3rd of 521.9%Show ranking
Watering can brands5th of 70.78%Show ranking
Hose connector brands1st of 1043.4%Show ranking
Soaker hose brands1st of 461.9%Show ranking
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