Brandwave

ARS vs Gardena:Which is more popular?

In September 2026, ARS had more branded searches than Gardena among pruner brands worldwide. ARS had about 1,900 branded searches, while Gardena had 590. ARS made up 4.1% of all pruner brand searches we track, and Gardena accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about pruner brands, ARS appeared in two of the five answers and Gardena in none.

Among pruner brands worldwide in September 2026

Who do people search for more?

ARS, about 3 searches for every 1 for Gardena

ARS 1.9K searchesGardena 590 searches

Who does AI mention more?

ARS, mentioned in 2 of 5 answers, Gardena in 0

ARS in 2 of 5Gardena in 0 of 5

Who does AI recommend more?

ARS, the only one of the two named

ARS first in 2Gardena never named

Follow ARS vs Gardena and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pruner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Felco1st
  2. Okatsune2nd
  3. ARS3rd
  4. Fiskars4th
  5. Niwaki4th
  6. Corona Tools6th
  7. Bahco7th
  8. Darlac–
  9. Gardena–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is ARS or Gardena more popular in search?

This chart shows how often people search Google for ARS and Gardena by name. Each line represents a brand's share of searches for all nine pruner brands we track, month by month, from English-language searches worldwide.

ARS and Gardena among pruner brands worldwide, by month

Share of searches by month for ARS, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthFelcoFiskarsBahcoOkatsuneNiwakiARSDarlacCorona ToolsGardena
Oct 202561.5%12%6.5%5.3%4.2%3.6%3.6%2.2%1.1%
Nov 202563.4%8.3%6.8%5.5%5.5%5.5%2.4%1.9%0.9%
Dec 202563.2%6.5%6.5%6.5%6.5%5.2%2.9%1.8%1.1%
Jan 202663.4%7.2%7.2%4.8%3.8%7.2%3.2%2%0.97%
Feb 202664.9%7.2%7.2%5.8%3.2%4.8%3.2%2.6%1.2%
Mar 202662.3%10%6.7%6.7%3.6%3.6%2.9%2.9%1.3%
Apr 202657.1%12.4%5.5%8.3%4.5%3.6%3.6%3.6%1.4%
May 202658%12.6%5.6%5.6%4.6%4.6%4.6%3.1%1.4%
Jun 202659.3%12.9%4.7%5.7%4.7%3.7%4.7%3.1%1.2%
Jul 202655.4%14.8%4.3%5.4%5.4%4.3%5.4%3.6%1.6%
Aug 202658.1%13.3%4.8%4.8%4.8%4.8%4.8%3.2%1.2%
Sep 202658.9%11.5%6.2%6.2%5.1%4.1%4.1%2.8%1.3%

Gardena sells other things too, so only its searches that name this product count here, like “gardena secateurs”.

How has the ARS and Gardena comparison changed over the last 12 months?

3 findings
  • ARS was ahead of Gardena in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ARS’s share of searches among pruner brands worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Gardena’s share of searches among pruner brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 480 to 590.

How did search popularity change for pruner brands worldwide in September 2026?

4 changes
  1. In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.

  2. In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.

  3. In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.

  4. Estimated monthly branded searches for Gardena worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ARS’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ARS

1 branded search term

  • ars pruners

Gardena

1 branded search term

  • gardena secateurs

How the Brand Demand Index is measured

Other head-to-heads among pruner brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.