How popular isFelco?
In September 2026, people searched for Felco by name about 28,600 times worldwide, about the same as the previous year. These searches made up 58.9% of all global pruner brand searches, placing Felco first out of nine brands. When we asked both ChatGPT and Google AI Overviews about pruner brands, Felco appeared in four of the five answers and was the most recommended of the nine.
Felco is the most searched of 9 competitors and the most recommended in AI answers.
FelcoShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FiskarsShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BahcoShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th- OkatsuneShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
NiwakiShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top pruner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Felco is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruner brands
5 answers
Asked ChatGPT
“What are the best secateurs for gardening?”
Asked ChatGPT
“Which pruner brand lasts the longest?”
Asked ChatGPT
“What secateurs do professional gardeners use?”
Searched Google, AI Overview
“secateurs”
Searched Google, AI Overview
“pruners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which pruner brands compete with Felco?
Share of searches by month for Felco, Fiskars, Bahco, Okatsune, Niwaki, ARS, Darlac, Corona Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Felco | Fiskars | Bahco | Okatsune | Niwaki | ARS | Darlac | Corona Tools | Gardena |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 12% | 6.5% | 5.3% | 4.2% | 3.6% | 3.6% | 2.2% | 1.1% |
| Nov 2025 | 63.4% | 8.3% | 6.8% | 5.5% | 5.5% | 5.5% | 2.4% | 1.9% | 0.9% |
| Dec 2025 | 63.2% | 6.5% | 6.5% | 6.5% | 6.5% | 5.2% | 2.9% | 1.8% | 1.1% |
| Jan 2026 | 63.4% | 7.2% | 7.2% | 4.8% | 3.8% | 7.2% | 3.2% | 2% | 0.97% |
| Feb 2026 | 64.9% | 7.2% | 7.2% | 5.8% | 3.2% | 4.8% | 3.2% | 2.6% | 1.2% |
| Mar 2026 | 62.3% | 10% | 6.7% | 6.7% | 3.6% | 3.6% | 2.9% | 2.9% | 1.3% |
| Apr 2026 | 57.1% | 12.4% | 5.5% | 8.3% | 4.5% | 3.6% | 3.6% | 3.6% | 1.4% |
| May 2026 | 58% | 12.6% | 5.6% | 5.6% | 4.6% | 4.6% | 4.6% | 3.1% | 1.4% |
| Jun 2026 | 59.3% | 12.9% | 4.7% | 5.7% | 4.7% | 3.7% | 4.7% | 3.1% | 1.2% |
| Jul 2026 | 55.4% | 14.8% | 4.3% | 5.4% | 5.4% | 4.3% | 5.4% | 3.6% | 1.6% |
| Aug 2026 | 58.1% | 13.3% | 4.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.2% | 1.2% |
| Sep 2026 | 58.9% | 11.5% | 6.2% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 27.6K | -4.2% | +0.8 points | |
| 2, held 2nd | 11.5% | 5.4K | -18.2% | -1.8 points | |
| 3, moved from 4th to 3rd | 6.2% | 2.9K | +20.8% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 7th to 4th | 6.2% | 2.9K | +20.8% | +1.3 pointsmoved from 7th to 4th | |
| 5, moved from 6th to 5th | 5.1% | 2.4K | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 3rd to 6th | 4.1% | 1.9K | -20.8% | -0.8 pointsmoved from 3rd to 6th | |
| 7, moved from 5th to 7th | 4.1% | 1.9K | -20.8% | -0.8 pointsmoved from 5th to 7th | |
| 8, held 8th | 2.8% | 1.3K | -18.8% | -0.5 points | |
| 9, held 9th | 1.3% | 590 | 0% | +0.1 points |
1.
Felco58.9%
Held 1st. 27.6K estimated branded searches, -4.2% vs prior month. Share +0.8 points.
2.
Fiskars11.5%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.
Bahco6.2%
Moved from 4th to 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
4.Okatsune
6.2%
Moved from 7th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
5.
Niwaki5.1%
Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
ARS4.1%
Moved from 3rd to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.
7.
Darlac4.1%
Moved from 5th to 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.
2.8%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
9.
Gardena1.3%
Held 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.
Fiskars, Bahco and 2 other brands sell other things too, so only their searches that name this product count here, like “fiskars pruners”.
Compare popularity between Felco and its closest rivals
Every comparison with Felco
16 comparisons
How has branded search demand for Felco changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Felco worldwide held steady, from 28.5K to 28.6K.
- Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide decreased from 61.5% to 58.9%.
- Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide peaked at 64.9% in February 2026 and was lowest at 55.4% in July 2026.
How did search popularity change for pruner brands worldwide in September 2026?
6 changes
In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.
In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.
In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%.
In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%.
In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
How are Felco’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Felco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- felco
- felco bypass loppers
- felco loppers
- felco pole saw
- felco pruners
Do you work for Felco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Felco compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden tool brands | 2nd of 10 | 9.2% | Show ranking |
| Pruner brands | 1st of 9 | 58.9% | Shown above |
| Tree loppers brands | 3rd of 5 | 2.1% | Show ranking |
| Pruning saw brands | 1st of 8 | 49.9% | Show ranking |
Is Felco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.