Brandwave

How popular isFelco?

In September 2026, people searched for Felco by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.74% of all global pruning saw brand searches, placing Felco fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pruning saw brands, Felco appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Felco is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. StihlShare of searches 37.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MakitaShare of searches 33.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 22.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FiskarsShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. FelcoShare of searches 0.74%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top pruning saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Felco is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silky1st
  2. ARS2nd
  3. Felco3rd
  4. Fiskars4th
  5. Stihl–
  6. Makita–
  7. DeWalt–
  8. WORX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruning saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pruning saw brands compete with Felco?

Felco against pruning saw brands worldwide, by month

Share of searches by month for Stihl, Makita, DeWalt, Fiskars, Felco. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlMakitaDeWaltFiskarsFelcoSilkyWORXARS
Oct 202533.6%41.1%19.7%4.6%0.65%0.35%0.01%<0.01%
Nov 202532%39.2%22.5%5.1%0.74%0.41%0.01%<0.01%
Dec 202533.1%35.7%24.8%5%0.82%0.55%<0.01%<0.01%
Jan 202636.8%33.5%22.9%5.4%0.92%0.5%<0.01%<0.01%
Feb 202636.5%33.5%23.4%5.3%0.94%0.42%0.01%<0.01%
Mar 202639.3%34%19.7%5.6%0.97%0.35%0.01%<0.01%
Apr 202643%29.5%20.2%6.2%0.67%0.36%0.01%<0.01%
May 202641.8%30.2%20.4%6.6%0.67%0.37%0.02%<0.01%
Jun 202642.4%30.6%20.7%5.2%0.68%0.37%0.02%<0.01%
Jul 202642.4%29.8%20.1%6.6%0.66%0.44%0.01%<0.01%
Aug 202638.2%32.5%22%6.1%0.73%0.4%0.02%<0.01%
Sep 202637.7%33.3%22.3%5.5%0.74%0.4%0.02%<0.01%

  1. 1.Stihl

    37.7%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.5 points.

  2. 2.Makita

    33.3%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.8 points.

  3. 3.DeWalt

    22.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Fiskars

    5.5%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.6 points.

  5. 5.Felco

    0.74%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Silky

    0.4%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.WORX

    0.02%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.ARS

    <0.01%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare popularity between Felco and its closest rivals

Every comparison with Felco

13 comparisons

How has branded search demand for Felco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Felco worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Felco’s share of searches among pruning saw brands worldwide held steady, from 0.65% to 0.74%.

How did search popularity change for pruning saw brands worldwide in September 2026?

3 changes

  1. In September 2026, Makita gained share of searches among pruning saw brands worldwide, from 32.5% to 33.3%.

  2. In September 2026, Fiskars lost share of searches among pruning saw brands worldwide, from 6.1% to 5.5%.

  3. Stihl’s share of searches among pruning saw brands worldwide has lost ground for 3 months in a row, from 42.4% to 37.7% in September 2026.

How are Felco’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Felco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • felco

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How the Brand Demand Index is measured

Where does Felco compete?

Felco is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands7th of 110.61%Show ranking
Pruning saw brands5th of 80.74%Shown above
Tree loppers brands4th of 52.1%Show ranking
Creator with pink hair and a pink jacket

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