Brandwave

Felco vs Trojan:Which is more popular?

In September 2026, Felco had more branded searches than Trojan among garden tool brands worldwide. Felco had about 22,200 branded searches, while Trojan had 10. Felco made up 0.61% of all garden tool brand searches we track, and Trojan accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Felco appeared in all five answers and Trojan in none.

Among garden tool brands worldwide in September 2026

Who do people search for more?

Felco, about 2220 searches for every 1 for Trojan

Felco 22.2K searchesTrojan 10 searches

Who does AI mention more?

Felco, mentioned in every answer we collected

Felco in 5 of 5Trojan in 0 of 5

Who does AI recommend more?

Felco, the only one of the two named

Felco first in 3Trojan never named

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco appeared in all five answers. Trojan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Burgon & Ball3rd
  4. Corona Tools4th
  5. DeWalt5th
  6. Husqvarna6th
  7. Ryobi7th
  8. Makita–
  9. Gardena–
  10. Trojan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Felco or Trojan more popular in search?

This chart shows how often people search Google for Felco and Trojan by name. Each line represents a brand's share of searches for all 11 garden tool brands we track, month by month, from English-language searches worldwide.

Felco and Trojan among garden tool brands worldwide, by month

Share of searches by month for Felco, Trojan. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaMakitaDeWaltRyobiGardenaFiskarsFelcoBurgon & BallCorona ToolsTrojan
Oct 202529.3%30.7%16.2%15.4%4%3.8%0.53%0.11%0.05%<0.01%
Nov 202522.7%29%18.7%20.8%3.7%4.2%0.61%0.16%0.04%<0.01%
Dec 202521.7%28%21.7%19.8%3.6%4.3%0.71%0.19%0.04%<0.01%
Jan 202628.1%24.5%18.9%19.2%3.8%4.5%0.76%0.13%0.05%<0.01%
Feb 202628.9%25.2%19.5%16.2%4.8%4.4%0.78%0.14%0.05%<0.01%
Mar 202628.6%24.6%15.8%18.4%7.1%4.5%0.78%0.17%0.06%<0.01%
Apr 202633.8%19.7%15.2%17.7%8.3%4.7%0.5%0.17%0.05%<0.01%
May 202632.7%19.2%14.6%18.2%9.8%4.7%0.48%0.19%0.05%<0.01%
Jun 202628.9%20.9%16%20.7%8.7%4%0.53%0.17%0.06%<0.01%
Jul 202628.6%20.7%15.7%20.5%8.6%5.2%0.52%0.17%0.05%<0.01%
Aug 202626.8%23.7%18%19.1%6.6%5%0.59%0.16%0.05%<0.01%
Sep 202627.7%24.4%18.6%18.3%5.6%4.6%0.61%0.14%0.05%<0.01%

How has the Felco and Trojan comparison changed over the last 12 months?

3 findings
  • Felco was ahead of Trojan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands worldwide moved from 0.53% to 0.61%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Trojan’s share of searches among garden tool brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for garden tool brands worldwide in September 2026?

0 changes

Neither Felco nor Trojan moved beyond provider rounding among garden tool brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Felco’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Felco

1 branded search term

  • felco

Trojan

1 branded search term

  • trojan pruner

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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