Brandwave

How popular isBurgon & Ball?

In September 2026, people searched for Burgon & Ball by name about 4,880 times worldwide, about the same as the previous year. These searches made up 0.14% of all global garden tool brand searches, placing Burgon & Ball eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about garden tool brands, Burgon & Ball appeared in two of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Burgon & Ball is the eighth most searched of 11 competitors and the third most recommended in AI answers.

  1. HusqvarnaShare of searches 27.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. MakitaShare of searches 24.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. RyobiShare of searches 18.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. Burgon & BallShare of searches 0.14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burgon & Ball was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Burgon & Ball is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Burgon & Ball3rd
  4. Corona Tools4th
  5. DeWalt5th
  6. EGO Power+6th
  7. Husqvarna7th
  8. Ryobi8th
  9. Makita–
  10. Gardena–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corona Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EGO Power+2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which garden tool brands compete with Burgon & Ball?

Burgon & Ball against garden tool brands worldwide, by month

Share of searches by month for Husqvarna, Makita, DeWalt, Ryobi, Gardena, Fiskars, Burgon & Ball. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaMakitaDeWaltRyobiGardenaFiskarsFelcoBurgon & BallCorona ToolsTrojanEGO Power+
Oct 202529.3%30.7%16.2%15.4%4%3.8%0.53%0.11%0.05%<0.01%—
Nov 202522.7%29%18.7%20.8%3.7%4.2%0.61%0.16%0.04%<0.01%—
Dec 202521.7%28%21.7%19.8%3.6%4.3%0.71%0.19%0.04%<0.01%—
Jan 202628.1%24.5%18.9%19.2%3.8%4.5%0.76%0.13%0.05%<0.01%—
Feb 202628.9%25.2%19.5%16.2%4.8%4.4%0.78%0.14%0.05%<0.01%—
Mar 202628.6%24.6%15.8%18.4%7.1%4.5%0.78%0.17%0.06%<0.01%—
Apr 202633.8%19.7%15.2%17.7%8.3%4.7%0.5%0.17%0.05%<0.01%—
May 202632.7%19.2%14.6%18.2%9.8%4.7%0.48%0.19%0.05%<0.01%—
Jun 202628.9%20.9%16%20.7%8.7%4%0.53%0.17%0.06%<0.01%—
Jul 202628.6%20.7%15.7%20.5%8.6%5.2%0.52%0.17%0.05%<0.01%—
Aug 202626.8%23.7%18%19.1%6.6%5%0.59%0.16%0.05%<0.01%—
Sep 202627.7%24.4%18.6%18.3%5.6%4.6%0.61%0.14%0.05%<0.01%—

  1. 1.Husqvarna

    27.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Makita

    24.4%

    Held 2nd. 884K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.DeWalt

    18.6%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Ryobi

    18.3%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -0.9 points.

  5. 5.Gardena

    5.6%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -1 points.

  6. 6.Fiskars

    4.6%

    Held 6th. 167K estimated branded searches, -10.9% vs prior month. Share -0.4 points.

  7. 7.Felco

    0.61%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Burgon & Ball

    0.14%

    Held 8th. 4.9K estimated branded searches, -17% vs prior month. Share 0 points.

  9. 9.Corona Tools

    0.05%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Trojan

    <0.01%

    Held 10th. 10 estimated branded searches, -66.7% vs prior month. Share 0 points.

  11. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Burgon & Ball and its closest rivals

Every comparison with Burgon & Ball

19 comparisons

How has branded search demand for Burgon & Ball changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Burgon & Ball worldwide held steady, from 4.8K to 4.9K.
  • Across the 12 months ending September 2026, Burgon & Ball’s share of searches among garden tool brands worldwide held steady, from 0.11% to 0.14%.

How did search popularity change for garden tool brands worldwide in September 2026?

5 changes

  1. In September 2026, DeWalt overtook Ryobi to rank 3rd among garden tool brands worldwide, with 18.6% of the searches.

  2. In September 2026, Husqvarna gained share of searches among garden tool brands worldwide, from 26.8% to 27.7%.

  3. In September 2026, Makita gained share of searches among garden tool brands worldwide, from 23.7% to 24.4%.

  4. In September 2026, Gardena lost share of searches among garden tool brands worldwide, from 6.6% to 5.6%.

  5. In September 2026, Ryobi lost share of searches among garden tool brands worldwide, from 19.1% to 18.3%.

How are Burgon & Ball’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Burgon & Ball’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • burgon and ball
  • burgon ball

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How the Brand Demand Index is measured

Where does Burgon & Ball compete?

Burgon & Ball is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands8th of 110.14%Shown above
Watering can brands7th of 80.88%Show ranking
Plant support brands5th of 82%Show ranking
Creator with pink hair and a pink jacket

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