Brandwave

Watering can brands:Which brands are most popular in search?

In August 2026, Gardena was the most searched among watering can brands worldwide, with an estimated 246K branded searches and 42.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena42.3%
  2. Draper28.4%
  3. Neta18.9%
  4. Hozelock5.7%
  5. Haws3.8%
  6. Burgon & Ball0.93%

Follow watering can brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the watering can brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among watering can brands worldwide, by month

Share of Search by month for Gardena, Draper, Neta, Hozelock, Haws. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaDraperNetaHozelockHawsBurgon & Ball
Oct 202536.2%24.1%29.6%3.2%5.9%0.96%
Nov 202538.2%21%31.3%2.8%5.1%1.5%
Dec 202537.5%20.6%30.6%3.4%6.2%1.8%
Jan 202633.6%22.5%33.6%3.7%5.5%1.1%
Feb 202634.6%34.6%23%3.1%3.8%0.92%
Mar 202634.8%42.5%15.6%3.8%2.6%0.76%
Apr 202653.2%19.5%15.9%7.2%3.2%0.95%
May 202659.1%14.5%14.5%8%2.9%1.1%
Jun 202648.9%26.7%14.6%6.6%2.4%0.88%
Jul 202649.8%18.2%18.2%10%3%0.89%
Aug 202642.3%28.4%18.9%5.7%3.8%0.93%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Gardena

    42.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -7.5 points.

  2. 2.Draper

    28.4%

    Held 2nd. 165K estimated branded searches, +50% vs prior month. Share +10.2 points.

  3. 3.Neta

    18.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Hozelock

    5.7%

    Held 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.

  5. 5.Haws

    3.8%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.8 points.

  6. 6.Burgon & Ball

    0.93%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among watering can brands worldwide?

In August 2026, Gardena was the most searched among watering can brands worldwide, with an estimated 246K branded searches and 42.3% estimated Share of Search within this set. Draper is in 2nd place, 13.9 percentage points behind at 28.4% Share of Search.

Global watering can brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gardena36.2% → 42.3%59.1%May 202633.6%Jan 20261st
Draper24.1% → 28.4%42.5%Mar 202614.5%May 20263rd → 2nd
Neta29.6% → 18.9%33.6%Jan 202614.5%May 20262nd → 3rd
Hozelock3.2% → 5.7%10%Jul 20262.8%Nov 20255th → 4th
Haws5.9% → 3.8%6.2%Dec 20252.4%Jun 20264th → 5th
Burgon & Ball0.96% → 0.93%1.8%Dec 20250.76%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering can brands worldwide increased from 36.2% to 42.3%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among watering can brands worldwide increased from 24.1% to 28.4%.
  • Across the 11 months ending August 2026, Neta’s estimated Share of Search among watering can brands worldwide decreased from 29.6% to 18.9%.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among watering can brands worldwide increased from 3.2% to 5.7%.
  • Across the 11 months ending August 2026, Haws’ estimated Share of Search among watering can brands worldwide decreased from 5.9% to 3.8%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering can brands worldwide peaked at 59.1% in May 2026 and was lowest at 33.6% in January 2026.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among watering can brands worldwide peaked at 42.5% in March 2026 and was lowest at 14.5% in May 2026.
  • Across the 11 months ending August 2026, Neta’s estimated Share of Search among watering can brands worldwide peaked at 33.6% in January 2026 and was lowest at 14.5% in May 2026.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among watering can brands worldwide peaked at 10% in July 2026 and was lowest at 2.8% in November 2025.
  • Across the 11 months ending August 2026, Haws’ estimated Share of Search among watering can brands worldwide peaked at 6.2% in December 2025 and was lowest at 2.4% in June 2026.
  • Across the 11 months ending August 2026, Burgon & Ball’s estimated Share of Search among watering can brands worldwide peaked at 1.8% in December 2025 and was lowest at 0.76% in March 2026.
  • Across the 11 months ending August 2026, Draper rose from 3rd to 2nd among watering can brands worldwide.
  • Across the 11 months ending August 2026, Neta fell from 2nd to 3rd among watering can brands worldwide.
  • Across the 11 months ending August 2026, Hozelock rose from 5th to 4th among watering can brands worldwide.
  • Across the 11 months ending August 2026, Haws fell from 4th to 5th among watering can brands worldwide.
  • Across the 11 months ending August 2026, Burgon & Ball held steady: its estimated Share of Search among watering can brands worldwide moved less than 0.5 percentage points.

How did search popularity change for watering can brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among watering can brands worldwide, from 18.2% to 28.4%.

  2. In August 2026, Haws gained estimated Share of Search among watering can brands worldwide, from 3% to 3.8%.

  3. In August 2026, Neta gained estimated Share of Search among watering can brands worldwide, from 18.2% to 18.9%.

  4. In August 2026, Gardena lost estimated Share of Search among watering can brands worldwide, from 49.8% to 42.3%.

  5. In August 2026, Hozelock lost estimated Share of Search among watering can brands worldwide, from 10% to 5.7%.

  6. Estimated monthly branded searches for Burgon & Ball worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free