Brandwave

How popular isFiskars?

In September 2026, people searched for Fiskars by name about 167,000 times worldwide, a 5.4% increase from the previous year. These searches made up 30% of all global watering can brand searches, placing Fiskars second out of eight brands. When we asked both ChatGPT and Google AI Overviews about watering can brands, Fiskars appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Fiskars is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. GardenaShare of searches 36.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FiskarsShare of searches 30%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. NetaShare of searches 19.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BehrensShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. HawsShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top watering can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haws1st
  2. Behrens2nd
  3. Fiskars3rd
  4. Gardena–
  5. Neta–
  6. Hozelock–
  7. Burgon & Ball–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haws4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behrens3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watering can brands

5 answers

  • Asked ChatGPT

    “Which watering can brand should I buy?”

    1. 1Haws
    2. 2Fiskars
    3. 3Behrens

  • Asked ChatGPT

    “What are the best watering can brands?”

    1. 1Haws
    2. 2Behrens
    3. 3Fiskars

  • Asked ChatGPT

    “What's the best watering can brand for houseplants and garden?”

    1. 1Haws
    2. 2Behrens

  • Searched Google, AI Overview

    “best watering can”

    1. 1Haws

  • Searched Google, AI Overview

    “watering can for plants”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which watering can brands compete with Fiskars?

    Fiskars against watering can brands worldwide, by month

    Share of searches by month for Gardena, Fiskars, Neta, Behrens, Haws, Hozelock. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaFiskarsNetaBehrensHawsHozelockBurgon & BallDraper
    Oct 202531.5%30.3%25.8%3.5%5.2%2.8%0.92%<0.01%
    Nov 202530%33.9%24.5%4%4%2.2%1.3%<0.01%
    Dec 202528.7%35.1%23.4%3.9%4.7%2.6%1.6%<0.01%
    Jan 202626.8%31.6%26.8%6.6%4.4%2.9%0.95%<0.01%
    Feb 202634.4%31.7%22.9%3.1%3.8%3.1%1%<0.01%
    Mar 202642.6%26.9%19.1%2.6%3.1%4.7%1%<0.01%
    Apr 202647.1%26.5%14.1%2.3%2.8%6.3%0.94%0.01%
    May 202650.8%24.4%12.4%2%2.5%6.8%1%0.04%
    Jun 202649.8%22.7%14.9%2.4%2.4%6.7%0.97%0.02%
    Jul 202643.4%26%15.8%2.6%2.6%8.7%0.85%0.04%
    Aug 202639.5%30.1%17.7%2.9%3.6%5.3%0.94%0.01%
    Sep 202636.1%30%19.8%5.9%4%3.3%0.88%<0.01%

    1. 1.Gardena

      36.1%

      Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -3.4 points.

    2. 2.Fiskars

      30%

      Held 2nd. 167K estimated branded searches, -10.9% vs prior month. Share -0.1 points.

    3. 3.Neta

      19.8%

      Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.1 points.

    4. 4.Behrens

      5.9%

      Moved from 6th to 4th. 33.1K estimated branded searches, +82.9% vs prior month. Share +3 points.

    5. 5.Haws

      4%

      Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

    6. 6.Hozelock

      3.3%

      Moved from 4th to 6th. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.1 points.

    7. 7.Burgon & Ball

      0.88%

      Held 7th. 4.9K estimated branded searches, -17% vs prior month. Share -0.1 points.

    8. 8.Draper

      <0.01%

      Held 8th. 30 estimated branded searches, -66.7% vs prior month. Share 0 points.

    Compare popularity between Fiskars and its closest rivals

    Every comparison with Fiskars

    40 comparisons

    How has branded search demand for Fiskars changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars worldwide rose from 159K to 167K.
    • Across the 12 months ending September 2026, Fiskars’ share of searches among watering can brands worldwide peaked at 35.1% in December 2025 and was lowest at 22.7% in June 2026.

    How did search popularity change for watering can brands worldwide in September 2026?

    6 changes

    1. In September 2026, Behrens overtook Hozelock and Haws to rank 4th among watering can brands worldwide, with 5.9% of the searches.

    2. In September 2026, Neta gained share of searches among watering can brands worldwide, from 17.7% to 19.8%.

    3. In September 2026, Gardena lost share of searches among watering can brands worldwide, from 39.5% to 36.1%.

    4. In September 2026, Hozelock lost share of searches among watering can brands worldwide, from 5.3% to 3.3%.

    5. Haws’ share of searches among watering can brands worldwide has gained ground for 3 months in a row, from 2.4% to 4% in September 2026.

    6. Estimated monthly branded searches for Draper worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

    How are Fiskars’ branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • fiskars
    • fiskars scissors
    • fiskars weed puller

    Do you work for Fiskars? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Fiskars compete?

    Fiskars is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Garden tool brands6th of 114.6%Show ranking
    Pruning saw brands4th of 85.5%Show ranking
    Reel mower brands4th of 77%Show ranking
    Craft supplies4th of 109.8%Show ranking
    Tin snips brands4th of 911.9%Show ranking
    Bolt cutters brands4th of 712%Show ranking
    Tree loppers brands2nd of 515.9%Show ranking
    Hedge shears brands2nd of 516.1%Show ranking
    Watering can brands2nd of 830%Shown above
    Creator with pink hair and a pink jacket

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