Brandwave

Fiskars vs Malco:Which is more popular?

In September 2026, Fiskars had more branded searches than Malco among tin snips brands worldwide. Fiskars had about 167,000 branded searches, while Malco had 4,900. Fiskars made up 11.9% of all tin snips brand searches we track, and Malco accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Malco appeared in all four answers and Fiskars in none.

Among tin snips brands worldwide in September 2026

Who do people search for more?

Fiskars, about 34 searches for every 1 for Malco

Fiskars 167K searchesMalco 4.9K searches

Who does AI mention more?

Malco, mentioned in every answer we collected

Malco in 4 of 4Fiskars in 0 of 4

Who does AI recommend more?

Malco, the only one of the two named

Malco first in 4Fiskars never named

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Malco appeared in all four answers. Fiskars did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Tool1st
  2. Wiss2nd
  3. Malco2nd
  4. Craftsman4th
  5. Knipex5th
  6. DeWalt–
  7. Fiskars–
  8. Bahco–
  9. Bessey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Midwest Tool3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bessey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fiskars or Malco more popular in search?

This chart shows how often people search Google for Fiskars and Malco by name. Each line represents a brand's share of searches for all nine tin snips brands we track, month by month, from English-language searches worldwide.

Fiskars and Malco among tin snips brands worldwide, by month

Share of searches by month for Fiskars, Malco. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsBahcoBesseyWissMalcoMidwest Tool
Oct 202549.8%18.2%14.9%11.7%3.7%0.89%0.44%0.36%0.1%
Nov 202553.8%16.1%13.1%12.2%3.2%0.79%0.39%0.27%0.08%
Dec 202552.6%19.3%12.9%10.6%3.2%0.77%0.42%0.29%0.06%
Jan 202648.1%21.5%14.4%11.4%2.9%0.87%0.41%0.28%0.09%
Feb 202646.1%25.2%13.8%10.4%2.8%0.83%0.41%0.37%0.09%
Mar 202642.1%28.1%12.6%11.9%3.8%0.76%0.46%0.34%0.08%
Apr 202644.4%24.3%13.3%13.7%2.7%0.8%0.4%0.36%0.09%
May 202645.2%24.7%11.1%14.5%2.7%0.67%0.6%0.36%0.09%
Jun 202646.9%25.6%11.5%11.7%2.3%0.69%0.86%0.38%0.07%
Jul 202641.8%28%12.5%13.7%2.5%0.62%0.46%0.37%0.1%
Aug 202645.4%24.8%13.5%12.6%2.2%0.55%0.44%0.33%0.09%
Sep 202647.9%21.4%14.3%11.9%2.9%0.7%0.46%0.35%0.07%

How has the Fiskars and Malco comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Malco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands worldwide moved from 11.7% to 11.9%, and its estimated monthly branded searches moved from 159K to 167K.
  • Across the 12 months ending September 2026, Malco’s share of searches among tin snips brands worldwide moved from 0.36% to 0.35%, and its estimated monthly branded searches held steady at 4.9K.

How did search popularity change for tin snips brands worldwide in September 2026?

1 change

  1. In September 2026, Fiskars lost share of searches among tin snips brands worldwide, from 12.6% to 11.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fiskars’ and Malco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

Malco

2 branded search terms

  • malco snips
  • malco tools

How the Brand Demand Index is measured

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