How popular isFiskars in search?
In September 2026, there were an estimated 167K branded searches for Fiskars worldwide which is up 5.4% over the last 12 months. Fiskars holds 14% estimated Share of Search among tin snips brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tin snips brands compete with Fiskars?
Share of Search by month for DeWalt, Craftsman, Fiskars, Bahco. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Craftsman | Fiskars | Bahco | Bessey |
|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 21.6% | 13.9% | 4.3% | 1.1% |
| Nov 2025 | 62.5% | 18.7% | 14.2% | 3.8% | 0.92% |
| Dec 2025 | 60.9% | 22.3% | 12.2% | 3.7% | 0.9% |
| Jan 2026 | 56.7% | 25.4% | 13.5% | 3.4% | 1% |
| Feb 2026 | 54% | 29.5% | 12.2% | 3.3% | 0.97% |
| Mar 2026 | 48.6% | 32.5% | 13.7% | 4.4% | 0.87% |
| Apr 2026 | 51.7% | 28.3% | 15.9% | 3.1% | 0.93% |
| May 2026 | 51.5% | 28.1% | 16.5% | 3.1% | 0.76% |
| Jun 2026 | 53.8% | 29.4% | 13.4% | 2.6% | 0.79% |
| Jul 2026 | 48.3% | 32.3% | 15.8% | 2.9% | 0.71% |
| Aug 2026 | 53% | 29% | 14.8% | 2.6% | 0.64% |
| Sep 2026 | 56.5% | 25.3% | 14% | 3.4% | 0.83% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 673K | 0% | +3.5 points | |
| 2, held 2nd | 25.3% | 301K | -18.2% | -3.7 points | |
| 3, held 3rd | 14% | 167K | -10.9% | -0.7 points | |
| 4, held 4th | 3.4% | 40.5K | +22.4% | +0.8 points | |
| 5, held 5th | 0.83% | 9.9K | +22.2% | +0.2 points |
1.
DeWalt56.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.5 points.
25.3%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.7 points.
3.
Fiskars14%
Held 3rd. 167K estimated branded searches, -10.9% vs prior month. Share -0.7 points.
4.
Bahco3.4%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.8 points.
5.Bessey
0.83%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
Compare search popularity between Fiskars and its closest rivals
Every comparison with Fiskars
16 comparisons
How has branded search demand for Fiskars changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars worldwide rose from 159K to 167K.
- Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among tin snips brands worldwide peaked at 16.5% in May 2026 and was lowest at 12.2% in December 2025.
How did search popularity change for tin snips brands worldwide in September 2026?
5 changes
In September 2026, DeWalt gained estimated Share of Search among tin snips brands worldwide, from 53% to 56.5%.
In September 2026, Bahco gained estimated Share of Search among tin snips brands worldwide, from 2.6% to 3.4%.
In September 2026, Craftsman lost estimated Share of Search among tin snips brands worldwide, from 29% to 25.3%.
In September 2026, Fiskars lost estimated Share of Search among tin snips brands worldwide, from 14.8% to 14%.
Estimated monthly branded searches for Bessey worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Fiskars compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pruning saw brands | 4th of 5 | 5.6% | Show ranking |
| Garden tool brands | 5th of 6 | 5.7% | Show ranking |
| Reel mower brands | 4th of 6 | 7% | Show ranking |
| Hedge shears brands | 3rd of 4 | 9% | Show ranking |
| Tin snips brands | 3rd of 5 | 14% | Shown above |
| Bolt cutters brands | 3rd of 5 | 14.6% | Show ranking |
| Tree loppers brands | 2nd of 3 | 16.2% | Show ranking |
How is Fiskars measured?
Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- fiskars
- fiskars scissors
- fiskars weed puller
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Is Fiskars your brand?
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